중국이동통신시장 동향과 전망 = The Future and Prospect of China's Mobile Industry

다국어 초록 (Multilingual Abstract)

The Chinese economy registered GDP growth of 7.2% in 2001 and 6.8% in 2002. In 2001 and 2002, china's IT services valued at US43.7billion and US＄4.2billion, respectively.
In the next four years, china will have improved infrastructure in place in preparation for the Olympic Games in Beijing. As part of the push to prepare infrastructure for the Olympics, telecommunications will be expected to service a segment of the market accustomed to high levels of service and service offerings.
Now, China has the largest number of mobile phone-users in the world. And Foreign Firms are localizing their products in China as they strive for as greater share of the world's largest mobile phone market.
During the past five years, the distribution pattern of China's mobile phones market has undergone massive changes. And the rise of electronic retail chain stores such as Beijing Digital Telecom and Gome National Electronics, and of operator-controlled distribution organizations is reforming the distribution channel. The major global vendors need to immediately response and emulate these effective distribution strategies to sustain market share.
This paper will analyse China's telecommunication and mobile market. And several advices of entry strategies to China's mobile handset market.