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    다국적 각색 영화가 관객 만족도에 미치는 영향 연구 -<허삼관매혈기>를 각색한 영화 <허삼관>을 중심으로- = A Study on the Influence of Audience Satisfaction on Multinational Adapted Films -Adapted Movie <Heosamgwan> Focusing on <Chronicle of a Blood Merchant>-

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    https://www.riss.kr/link?id=A108736047

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    The Korean film <Heosamgwan> adapted from Yu Hua's novel <Chronicle of a Blood Merchant> is well received. Chinese and Korean scholars have made a lot of in-depth research on the adaptation of <Heosamgwan>, from the narrative text to the adaptation strategy, but few of them have focused on the audience. In this study, a survey on satisfaction was conducted after watching the movie <Heosamgwan> for Chinese international students in Korea, and a SEM model was built based on the satisfaction theory. The relationship between storytelling, audiovisual effects, and emotional experience was analyzed through the model.
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    The Korean film <Heosamgwan> adapted from Yu Hua's novel <Chronicle of a Blood Merchant> is well received. Chinese and Korean scholars have made a lot of in-depth research on the adaptation of <Heosamgwan>, from the narrative text to...

    The Korean film <Heosamgwan> adapted from Yu Hua's novel <Chronicle of a Blood Merchant> is well received. Chinese and Korean scholars have made a lot of in-depth research on the adaptation of <Heosamgwan>, from the narrative text to the adaptation strategy, but few of them have focused on the audience. In this study, a survey on satisfaction was conducted after watching the movie <Heosamgwan> for Chinese international students in Korea, and a SEM model was built based on the satisfaction theory. The relationship between storytelling, audiovisual effects, and emotional experience was analyzed through the model.

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    참고문헌 (Reference)

    1 박민희 ; 권만우 ; 김치용 ; 나건, "자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구" 한국멀티미디어학회 23 (23): 1219-1228, 2020

    2 이도균 ; 이규정, "영화관 서비스품질이 브랜드 이미지와 행동의도에 미치는 영향에 관한 연구" 한국영화학회 (66) : 185-207, 2015

    3 강현주 ; 정세리 ; 김치용, "부산 청년을 대상으로 다문화리터러시 프로그램 개발 및 교육을 통한 만족도 조사" 한국멀티미디어학회 24 (24): 1567-1579, 2021

    4 함형범 ; 이양선 ; 안창호, "게임개발 전략 수립을 위한 게임만족도 평가시스템 모형 개발에 관한 연구" 한국멀티미디어학회 7 (7): 15-15, 2004

    5 R. Ladhari, "The Movie Experience : A Revised Approach to Determinants of Satisfaction" 60 (60): 454-462, 2007

    6 J. LI, "Study on Factors Influencing the Effect of College Students’Learning Attitudes on Data Literacy : A Quantitative Analysis Based on SEM" 4 (4): 68-81, 2022

    7 W. Wang, "Research on Measurement and Evaluation of Beijing Low Carbon Economy Development Level Based on SEM Model" North China Electric Power University 2019

    8 J. B. Schreiber, "Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results : A Review" 99 (99): 323-338, 2006

    9 Y. Zhang, "Factors of Satisfaction Evaluation for Urban Ped & Bike Traffic Environment by Structural Equation Model" 31 (31): 38-48, 2023

    10 S. Moon, "Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction" 74 (74): 108-121, 2010

    1 박민희 ; 권만우 ; 김치용 ; 나건, "자율주행자동차 4-5단계의 수용의도에 미치는 영향요인에 관한 연구" 한국멀티미디어학회 23 (23): 1219-1228, 2020

    2 이도균 ; 이규정, "영화관 서비스품질이 브랜드 이미지와 행동의도에 미치는 영향에 관한 연구" 한국영화학회 (66) : 185-207, 2015

    3 강현주 ; 정세리 ; 김치용, "부산 청년을 대상으로 다문화리터러시 프로그램 개발 및 교육을 통한 만족도 조사" 한국멀티미디어학회 24 (24): 1567-1579, 2021

    4 함형범 ; 이양선 ; 안창호, "게임개발 전략 수립을 위한 게임만족도 평가시스템 모형 개발에 관한 연구" 한국멀티미디어학회 7 (7): 15-15, 2004

    5 R. Ladhari, "The Movie Experience : A Revised Approach to Determinants of Satisfaction" 60 (60): 454-462, 2007

    6 J. LI, "Study on Factors Influencing the Effect of College Students’Learning Attitudes on Data Literacy : A Quantitative Analysis Based on SEM" 4 (4): 68-81, 2022

    7 W. Wang, "Research on Measurement and Evaluation of Beijing Low Carbon Economy Development Level Based on SEM Model" North China Electric Power University 2019

    8 J. B. Schreiber, "Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results : A Review" 99 (99): 323-338, 2006

    9 Y. Zhang, "Factors of Satisfaction Evaluation for Urban Ped & Bike Traffic Environment by Structural Equation Model" 31 (31): 38-48, 2023

    10 S. Moon, "Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction" 74 (74): 108-121, 2010

    11 Y. Park, "Comparative Study of Narration in the Novel Xu Sanguan Maixueji and the film " Hankuk University of Foreign Studies of Chinese and Chinese Literature 2016

    12 Y. Zou, "Analysis of Influential Factors of Theme Film Based on Structural Equation Model" 41 (41): 139-148, 2020

    13 L. Zhu, "Analysis of Affecting Factors and Countermeasures of High School Students’Math Learning Interest Based on SEM Model" Liaoning Normal University of Secondary Education 2021

    14 W. Zhong, "A Study on the Character of Father in the films and " Konkuk University of Movie Imaging 2022

    15 X. Jia, "A Study on the Audience Recognition of the Korean Adapted Film " 12 (12): 175-176, 2021

    16 Y. Zhao, " : International Cultural Differences in the Adaptation of Texts by Film and Television" 2015 (2015): 67-69, 2015

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