스포츠 이벤트 소비자의 참가인식에 관한 연구 -일본 프로야구와 프로축구 소비자를 대상으로- = A Study on Consumers` Recognition of Participation in Sports Event -Targeting on the Consumers of Japanese Professional Baseball and Professional Soccer-

다국어 초록 (Multilingual Abstract)

From the beginning of 1980s, consumers` structure of living changed into richness of the minds rather than variety and richness of articles, and enterprises payed attention to interactive communication to promote long-term and continuous relationship with consumers. These activities of enterprises aroused attention on sports events, and the sposrts events attracted public attention as a field which aroused common sensibility-impression and sympathy. Viewing this background, this study payed attention to sports events. The project of this study is to compare and analyze recognition and post behaviors of consumers who participated in national -scale professional sports events. To perform this project, this study investigated and analyzed relationship between recognition of professional baseball and professional soccer and post behaviors to grasp them structually targeting to Japanese students.