온라인 의류 쇼핑의 가상 피팅 시스템 도입을 위한 성인 남성 소비자의 인식 및 요구 = Adult Male Consumer’s Awareness and Demand for Virtual Fitting System Adoption in Online Apparel Shopping

다국어 초록 (Multilingual Abstract)

Clothing and accessories have been the main products in online shopping over the past few years. However, the inability to actually try them on has come to be recognized as a limitation for online purchasing decisions. These dilemmas are considered to have a significant impact on the growth of online clothing shopping. Therefore, it is necessary to identify the factors that should be considered in the introduction of virtual fitting systems to online clothing shopping in accordance with the needs of consumers and propose the direction of the introduction of virtual fitting systems. Thus, interviews with and surveys of male consumers who have recent emerged as positive consumers of online shopping have been conducted to identify the needs of online clothing shopping through awareness and experience, and to derive considerations for the introduction of virtual fitting systems. As a result, there were purchase decision-making factors in online clothing shopping, decisive factors(34.25%) in purchasing, and opinions(6.26%) on introducing avatar technology in virtual fitting systems. In addition, 16.26% of respondents said that information should be considered according to body satisfaction and clothing characteristics, while 18.29% and 8.13% mentioned physical and psychological comfort due to personal fitness or wearing, respectively, in addition to information posted on clothing shopping. In addition, a total of eight factors were derived including self-judging, physical satisfaction, self satisfaction, performance image, purchasing decision, psychological fit satisfaction 1,2, physical fit satisfaction. In conclusion, factors were derived to lead male consumer psychology to purchase by identifying the specificity of the online environment and the advantages and disadvantages of introducing a virtual fitting system. This can be suggested as a base material when applying a virtual fitting system in online clothing shopping for male consumers.

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