한국 패션 프로슈머 활동에 나타난 빈티지 가치 = Values of Vintage in Korean Fashion Prosumer's Activities

다국어 초록 (Multilingual Abstract)

This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of ‘vintage fashion activity’; in addition, values towards vintage fashion activity are also drawing international interest.

참고문헌 (Reference)

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21 "Prosumer"

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32 dmvintage_dongmyo, "#커스텀 스커트 [#Custom skirt]"

33 yn_vintage, "#연빈구매가능 [#Available for purchase at yn_vintage]"

34 ko_tgumeong, "#연남동 [Yeon-Nam dong]"

35 vintage.santa, "#수험생할인 [#Promotion for examinee]"

36 vintage.santa, "#빈티지산타 [#VintageSanta]"

37 dmvintage_dongmyo, "#디엠빈티지 [#DMvintage]"

38 dmvintage_dongmyo, "#고등래퍼2 [#High school rapper 2]"