소비자의 치유농업 이용의도에 관한 영향요인 연구

다국어 초록 (Multilingual Abstract)

This study investigates factors influencing consumer intention to use care farming to revitalize care farming. Data from 1,058 participants were collected through an online survey using a 5-point Likert scale. Variables include intention to use, demographic factors, obstacles(lack of time, cost, negative perception), and supply conditions(effectiveness, accessibility, safety, professionalism, simplicity, quick response, sustainability). An ordered probit model was used for analysis. Findings reveal age, occupation, lack of time, negative perception, effectiveness, professionalism, and sustainability significantly affect the intention to use care farming. This study suggests providing tailored programs for the elderly and office workers, offering short-term programs that allow people to participate in care farming even when they have limited time, strengthening public relations to rectify negative perceptions on care farming. In addition, it is necessary to develop the care farming programs which effectiveness has been scientifically verified and which reflects consumer needs and preferences, led by a multidisciplinary team of experts in agriculture, medicine, and social welfare.