The purpose of this study was to determine the influence of testing environment on consumer liking of doenjang Stew. Consumer acceptance testing on doenjang stew was conducted four times, each represent CLT, 3 different HUTs. For HUTs, samples were se...
The purpose of this study was to determine the influence of testing environment on consumer liking of doenjang Stew. Consumer acceptance testing on doenjang stew was conducted four times, each represent CLT, 3 different HUTs. For HUTs, samples were served in different containers: 50ml of pre-made doenjang stew in plastic 95ml disposable cup, representing CLT conducted at home; 200 ml (one-serving) of pre-made doenjang stew in a 500ml plastic disposable bowl, representing “take-out” from restaurant, designed to represent CLT condition performed at home; doenjang meal kit including doenjang paste, vegetables, broth, and cooking recipe, representing meal-kit consumption scenario (n=82). Differences in product liking were observed according to the testing environment (p<0.05). In the appearance-related attributes (no tasting involved), consumers rated the higher liking scores on doenjang stew evaluated as meal-kit HUT situation (p<0.05). When tasting is involved, consumers rated higher scores on stew samples presented at CLT condition (p<0.05). Finding from this study suggests testing environment can influence the consumer acceptance testing results.