Predicting Intentions to Pursue Ballet Using an Extended Theory of Planned Behavior

다국어 초록 (Multilingual Abstract)

The purpose of this study is to verify the effect of the predictive variables in the TPB (attitudes, subjective norms, and perceived behavioral control) and the perceived benefits of ballet on the participation intentions of individuals. To fulfill this purpose, a survey study was conducted with 207 participants. The findings of the study suggest that in a context of participating in a highly symbolic and hedonic activity such as ballet, the symbolic and functional benefits’ influence are both considered when making judgments about the hedonic benefits of the activity. Although it was hypothesized that the influence of symbolic benefits on hedonic benefits (attitude) would be stronger than the influence of functional benefits on hedonic benefits (attitude), results revealed that there were no statistically significant differences. However, analysis of the TPB variables revealed that subjective norms were most influential in predicting ballet participation intention, followed by hedonic benefits and perceived behavioral control. The analysis of direct and indirect effects revealed that the hedonic benefits (attitude) mediated the relationship between both symbolic and functional benefits and ballet participation intention.

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