미국 팝 뮤직비디오에 나타난 젠더 뉴트럴 패션 특성 = Fashion Characteristics in Aspect of Gender-Neutral on American Pop Music Videos

다국어 초록 (Multilingual Abstract)

‘Gender Neutral Fashion’ means wearing clothing products for men and women without distinguishing, and has a great impact on various fields such as fashion, music and etc. The purpose of this study was analyzing the fashion characteristics of American pop musicians in terms of gender-neutral and providing data that can be used in fashion industry. In the literature research, gender-neutral culture was studied through literature, articles and sites. And in the empirical research, the fashion characteristics expressed in the American pop musicians’ music videos were analyzed in aspect of gender-neutral culture. The characteristics of gender-neutral were classified into three categories Eclecticism, Deconstructionism and Participation and these features were confirmed as fashion images of pop musician's music videos. First, the Eclecticism image is an aesthetic value that preserves the form of clothing and expresses an independent personal identity without restricting gender. Second, the Deconstruction image is interpreted as an act that breaks away from stereotypes, destroys all elements related to clothing, dismantles it, and then is experimented again. Finally, Participation images is an aesthetic value that combines fashion with ethics and values by actively communicating and expressing a message of affirmation of one’s body that respects various appearances and forms and accepts themselves as they are, regardless of gender, race, body shape, size and etc. American pop musicians are spreading and producing gender-neutral culture to the public through music videos and playing a big role in the fashion industries. At this point, an analysis of the fashion characteristics shown in the music videos of American pop musicians can help to create fashion trends.

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