구조방정식 기반 스마트폰의 멀티미디어 기능이 지속사용의도에 미치는 영향 = Influence of The Multimedia Function on Continue Using Intention of Smartphone Based SEM

다국어 초록 (Multilingual Abstract)

Smartphone users, opinion experts more than 99 percent of the economically active population is using, it has reached the saturation past the early stages of formation. In this research, we aim to analyze factors influencing of the multimedia function on continue using intention of Smartphone. Predictor factors were selected perceived usefulness, perceived ease of use and perceived enjoyment suggested on extended the technology acceptance model. Participants of this study were 106 Smartphone users in Busan city and Jeonbuk province in accordance with convenience sampling. IBM SPSS Statistics 19 were employed for descriptive statistics, Smart PLS(partial least squares) was employed for confirmatory factor analysis and path analysis of casual relationship among variables and effect. Analytical results show that all paths from perceived value to continue using intention are significant. This study suggests practical and theoretical implications based on the results.

국문 초록 (Abstract)

스마트폰 이용자는 경제활동 인구의 99% 이상이 사용하고 있으며 초기 형성단계를 지나 포화상태에 도달한 것으로 전문가들은 내다보고 있다. 본 연구는 스마트폰의 멀티미디어 기능이 지속사용의도에 미치는 영향 요인을 알아보고자 한다. 예측변수로는 확장 기술수용모델에서 제시된 인지된 유용성, 인지된 사용 용이성 그리고 인지된 유희성을 선택하였다. 연구대상은 부산과 전북지역에 거주하는 스마트폰 사용자 106명이며 설문지를 통해 자료를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수 간의 인과관계에 대한 경로 분석을 실시하였다. 분석결과 인지된 가치와 지속사용의도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

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