With the advent of the fourth industrial revolution, countries have been
carrying out industrial upgrading, as well as talent training reform,
expecting to solve the employment difficulty of college students. In order
to cultivate highly skilled talen...
With the advent of the fourth industrial revolution, countries have been
carrying out industrial upgrading, as well as talent training reform,
expecting to solve the employment difficulty of college students. In order
to cultivate highly skilled talents, countries have successively proposed
the vision of building an "ability society". According to the industrial
manpower demand, advanced countries such as South Korea, the Britain,
the United States, Australia and so on are making continuous efforts to
develop the national occupational standards system which closely
connecting together work, education, training and qualification. China is
no exception. While perfecting the fundamental systems, China is striving
to chase developed countries. China has successively enacted two
documents, the Code of Occupational Classification of the People's
Republic of China (2015 Edition) and the National Standards for
occupational competence (2019 Edition), stipulating the national standards
for occupational classification and occupational skills. However, the
development of China's national occupational competence standards is
currently in the primary stage. In particular, the national occupational
competence standards for design domain, which is one of the key
domains promoting industrial transformation, fail to reflect the industrial
demand, and lack guiding on education and training.
In 2020, in order to solve the social structural contradiction that college
students cannot find a satisfactory job and enterprises cannot recruit
appropriate talents, China's Ministry of Education put forward a reform
plan, aiming to transform some of the general undergraduate colleges to
applied universities. The graduates of applied universities majoring in
visual design desire to clarify the industrial on-site needs, and to gain
the competence for industrial employment. However, the visual design
major of applied universities universally lacks the systematic thinking of
curriculum innovation, resulting in insufficient occupational competence
training on students and increased cost of talent cultivation in
enterprises. According to the case study on occupational competence
development in developed countries, the establishment of occupational
competence standards can provide a basis for occupational competence
education and training. Therefore, it is necessary to continue developing
the occupational competence standards in China’s visual design domain,
thereby improving the occupational competence of relevant students to
adapt to industrial sites.
Centered on the visual design major in Jiangsu, China, this study
carries out research on the development of occupational competence
standards and visual design curriculum in the domain of visual design,
aiming to solve the problem of occupational competence training on
four-year undergraduates majoring in visual design. Meanwhile, it
provides reference for further development of occupational competence
standards at a higher level in visual design domain. The contents of the
study are as follows:
Firstly, based on the investigation of applied undergraduate institutions,
students and enterprises, the occupational competence demands of
industrial sites are clarified.
Secondly, according to case analysis of occupational competence
standards in overseas visual design domain, the development method of
occupational competence standards in China’s visual design domain is put
forward, which is fit for the current industrial development demand.
Thirdly, using the standard development method obtained by analysis,
the occupational types and levels in visual design domain are analyzed to
create the framework of occupational competence standards (competence
units and competence elements), which is expected to be applied in the
four-year undergraduate education.
Finally, based on the developed occupational competence standards, this
study aims to develop the curriculum matching the four-year applied
undergraduate education, and evaluate its feasibility.
The following conclusions are drawn in this study:
First, the current occupational standards in visual design domain are
incapable of reflecting the industrial development.
Second, the occupational competence education in colleges and
universities fails to meet the occupational competence demand of
enterprises.
Third, the cases of occupational competence standards in visual design
domain of developed countries provide a reference for establishing
occupational competence standards in China.
Fourth, the occupational competence standards developed in this paper
are composed of 10 competence units, 24 competence elements, 27
knowledge requirements, 38 skill requirements and 13 attitude
requirements.
Fifth, the curriculum of occupational competence standards in visual
design domain demonstrates the occupational competence requirements on
industrial sites, and can be applied to visual design education on applied
undergraduates.