강원도 동해안의 해변관광 활성화 방안 = Alternatives for the Activation of the Beach Tourism of Coastal Area in Gangwon Province

다국어 초록 (Multilingual Abstract)

With increasing leisure time, income and institutional support, beach and bathing-related management has become an important factor for the regional development. Despite the increased awareness of positive influence of social, economic and ecological issues at the beach and bathing area, search for alternatives in activating such areas is only slightly regarded. This article provides such alternatives based on the survey of tourists who have visited the beach of Gangwon Province and an analysis on the supply side including the intervention of local government, the popular committee and artist federation. The results of this paper are the followings: First, local government should establish a management system for the tourism environment on the basis of regional government, cities and counties, and association of town. It needs to expand the clean beach certification, and establish legislations on beach management and facilities for culture and leisure in order to construct a beach management system. Secondly, it needs to sustain the strategic efforts of activating the beach tourism in Gangwon Province so as to enhance tourist`s satisfaction level. Local government should establish a system which includes an entrance fee collection, lodgings certification, consumer watchdog and human network for the guard and publicity. Thirdly, in order to activate the beach tourism of coastal area in Gangwon Province, it is necessary to develop local-based tourism products by combining the tourist`s needs and local attractiveness. This procedure results in pump-priming effects with development of new local products, linkage program between beach and mountain village and promotion of training course for leisure, sport and tourism in the beach. To conclude, local government should make an effort to secure a reasonable system on the activation of the beach tourism so as to sustain tourism of the region. The viable approach for the small and medium sized cities is to attract tourists who must animate the beach area to induce upward trend of floating population in limited settler.

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