보상물의 속성정보 제시와 평가방식이 보상물의 선호 역전에 미치는 영향

참고문헌 (Reference)

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2 박세훈, "고객 지향적인 보상 프로그램의 설계에 관한 연구" 한국경영학회 36 (36): 325-353, 2007

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12 Nowlis, Stephen M, "Attribute Task Compatibility as a Determinant of Consumer Preference Reversals" 34 : 205-218, 1997