The essential student guide to professional photography

목차 (Table of Contents)

• CONTENTS
• CHAPTER 1 WHAT IS PROFESSIONAL PHOTOGRAPHY? = 2
• Creating a Visual Language = 4
• Professional Photography Is a Business = 6
• Visual Problem Solving = 11
• CHAPTER 2 WHAT MAKES A PROFESSIONAL PHOTOGRAPHER? = 16
• What Is a Client and What Do They Expect? = 17
• How Do Professional Photographers Get Work? = 18
• The Commission = 19
• What Is the Expectation of the Professional Photographer? = 20
• Set Your Own Advertising Brief = 24
• Set Your Own Editorial Brief = 29
• How to Progress Personal Projects = 30
• The Importance of Teamwork and Being a Team Player = 33
• Essential Team Skills to Learn = 34
• Who Might I Need in My Team? = 35
• I'll Be Your Agent! = 37
• CHAPTER 3 HOW TO FIND YOUR PHOTOGRAPHIC VOICE = 40
• What Is a Photographic Voice? = 42
• What Influences Your Photo Voice? = 43
• Looking at Other Photographers' Work = 44
• Create a Visual Narrative = 47
• The Visual Narrative = 48
• Developing a Project = 49
• Iconic Photographic Projects = 50
• What Editing Means = 51
• Be Careful with Post-Production Effects and Techniques = 53
• CHAPTER 4 UNDERSTANDING THE PHOTOGRAPHY BUSINESS = 56
• What Does Photographic Specialization Mean? = 57
• Finding Your Photographic Specialization = 59
• Make a Specialization Imagebook = 60
• How Should I Show My Work Professionally? = 61
• Creating a Dummy Print Portfolio = 63
• The Professional Photography Website = 63
• The Photography Blog = 67
• Creating an Online Personality = 69
• Twitter Tips = 70
• Photography Is a Business = 72
• How Much Should I Charge? = 73
• Why You Shouldn't Lose Your Copyright = 76
• How／What Should You Negotiate = 76
• How Can I Stop People from Stealing My Images? = 77
• How to Understand a Contract = 78
• Get Covered and Protected = 80
• How Do I Deliver My Work to a Client? = 82
• How Do I Get Paid and How Do I Invoice? = 86
• CHAPTER 5 GOING IT ALONE, AND WHERE DO YOU FIT? = 88
• What Does It Take to Be a Fashion Photographer? = 90
• Create a Simple Fashion Shoot = 95
• What Does It Take to Be a Portrait Photographer? = 96
• What Is Styled Portraiture? = 101
• What Does It Take to Be a Music or Sports Photographer? = 103
• What Does It Take to Be a Food or Still Life Photographer? = 111
• What Does It Take to Be a Lifestyle, Interiors, Architectural or Travel Photographer? = 119
• You Have Not Mentioned What I Want To Do! = 126
• Contemporary Art Photography = 127
• To Assist or Not to Assist? = 128
• The Good, the Bad and the Cappuccino = 130
• CHAPTER 6 THE IMPORTANCE OF THE MOVING IMAGE = 134
• The YouTuber Community = 137
• Extreme Sports Lead the Way = 138
• Getting Commissioned to Shoot Moving Image = 138
• Create Your First Short Film = 141
• Choosing a Subject for Your Film = 143
• Tips to Help You Create Good Moving Image = 145
• What Can I Do with My Film Now That It's Finished? = 145
• CHAPTER 7 THE TWENTY-FIRST CENTURY PROFESSIONAL PHOTOGRAPHER = 148
• I Like It, Why Don't You? = 151
• Understanding Context = 152
• Shoot More! = 153
• Do I Have to Move to a Big City to Be a Professional Photographer? = 155
• Create Narrative and Be Consistent = 156
• Expensive Cameras Don't Make Great Photographs = 157
• It's Not Enough to Just Take Pictures! = 159
• What Do You Expect? = 159
• Pick Up the Phone! = 160
• How to Send an Email = 162
• Can I Shoot Film and Get Commissioned? = 164
• I Love Photography But I Don't Want to Be a Photographer! = 166
• I've Read the Book, So What Do I Do Now? = 168
• A BRIEF GLOSSARY OF PROFESSIONAL PHOTOGRAPHY TERMS = 170
• RESOURCES = 172
• Inspirational Websites = 173
• Contributors' Websites = 174
• ACKNOWLEDGEMENTS = 176
• INDEX = 178