The COVID-19 pandemic has caused an unprecedented upheaval in societies around the world. Based on the frameworks of a Model of goal-directed behavior, this study investigates the impact on tourists’ attitudes and changes in the intention to revisit...
The COVID-19 pandemic has caused an unprecedented upheaval in societies around the world. Based on the frameworks of a Model of goal-directed behavior, this study investigates the impact on tourists’ attitudes and changes in the intention to revisit smart tourism cities in the context of the COVID-19 pandemic that inhibits tourism and the smart tourism technology experience and social media exposure that facilitate tourism. The study was conducted using an online questionnaire and was conducted on people around the world using MTurk in mid-November 2020. This study collected a total of 184 responses, and the found that the experience of smart tourism technology and exposure to social media have a positive effect on revisiting smart tourism destinations. Additionally, the perceived risk of COVID-19 has been shown to have a positive impact on the reactance of freedom of choice. The reactance of freedom of choice was identified to have a non-significant effect on the desire for travel and the intention to revisit the smart tourism city, and they were found to be mutually independent. Finally, the perceived COVID-19 risk has a positive effect on the intention to use virtual tourism. In this study, beyond simply reviewing existing literature reporting on smart technology, an unprecedented pandemic, virtual tourism, and intention to revisit smart tourism city, it offers meaningful implications for the tourism industry, which is preparing for the post-Corona era.