농축산 신선화물 직거래를 위한 O2O 공유사업 모델 개발 = Developing of O2O Sharing Business Model for Direct Trading of Freshness Cargo

다국어 초록 (Multilingual Abstract)

The freight information network is requested for performing the analysis on the current status for the future smart autonomous system and business environment to find the problems and strategic implications. When based on the 4th industrial evolution it needs for the chilled and frozen food to develop a cargo information network services business model in the fresh produce industry. In order to build the development feasibility through the study about the fresh produce logistics business model, the fresh produce retail designed as the Agricultural Cooperative Federation representing Korea, conducting a financial feasibility research of the real model to validate the results were presented. The freight status information network was the secondary data analysis from each company and expert opinion surveys on employees engaged in the industry target, by reviewing the business environment in Korea in terms of macro environment analysis. The first is the research methodology, modeling the leverage effect that the PESTLE analysis was used. In addition, the combination was structured in-depth interviews and survey services in according to the needs of business and opportunity. It was analyzed that the structured surveys spreading 196 articles (distributed 2002 people) about using a transit of the freight information network, in the industrial section 221 articles (distributed 686 people) and distributors 200 articles (distributed 940 people) who are worked in transport fresh produce, the empirical surveys for validity were in-depth interview data collected by the shipping employees 36 or Retail executives 31 people in one on one interview techniques. The Financial feasibility analysis were performed by Agricultural Cooperative Federation of Korea’s representative running to the real model aggressive business environment designed, by the difference between conservative and moderate one for the fresh produce retail. With an each business environment it is important for separating an intermediate, low, high pricing by the policy as proposed 9 service revenue model. They obtained the factor analysis with NPV (net present value), B/C Ratio (cost-benefit ratio), IRR (internal rate of return), project period were analyzed in 10 years. The financial feasibility analysis with NPV, B/C Ratio, IRR results. So the research is derived from work in the development of the Freight information network services of business model in the fresh produce industry. It has been able to verify the significant from both qualitative and quantitative perspective aspects.

참고문헌 (Reference)

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