Establishing Advertising Influence through Qualitative-Interpretive Research

다국어 초록 (Multilingual Abstract)

The purposes of this study are to identify the influence factors in advertisement and brands. As this proposed framework is substantially beneficial to designers and marketers to build credible brands, as well as purchase intention among consumers. This research were conducted using qualitative method in order to investigate insights of user groups, and their perception about the solid brand itself. In early findings, Brands and advertising visuals improve the credibility and influence to purchase, thus how this possibly will derived to loyalty or trust. The context took a case study series of advertisement of specific product, and immediate observation conducted towards participants. The attributes later defined using K.J and Priority method approaches. The findings and outcome believe factor, indicates the most significance priority in influences of purchase, meanwhile Advertising factors plays second important role when purchasing brands.

다국어 초록 (Multilingual Abstract)

The purposes of this study are to identify the influence factors in advertisement and brands. As this proposed framework is substantially beneficial to designers and marketers to build credible brands, as well as purchase intention among consumers. This research were conducted using qualitative method in order to investigate insights of user groups, and their perception about the solid brand itself. In early findings, Brands and advertising visuals improve the credibility and influence to purchase, thus how this possibly will derived to loyalty or trust. The context took a case study series of advertisement of specific product, and immediate observation conducted towards participants. The attributes later defined using K.J and Priority method approaches. The findings and outcome believe factor, indicates the most significance priority in influences of purchase, meanwhile Advertising factors plays second important role when purchasing brands.

참고문헌 (Reference)

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