어조가 메시지 전달력과 관계 프레임에 미치는 영향 = The Effect of Tone on Message Communicability and Relationship Framing

다국어 초록 (Multilingual Abstract)

Tone influences emotions and attitudes, the content of the message, decision-making, and the evaluation of the message. Based on these previous studies, this study measured the effect of tone on the quantitative and qualitative aspects of message communicability. The quantitative aspect of message communicability is message memory, and the qualitative aspect is the intention to accept message. In addition, in line with the argument of relational framing theory that utterance types the relational frame of dominance-submissiveness or affiliation-disaffiliation, he predicted that tone would also affect the relationship frame. First, it is the result of a study on message communicability. Positive tone increased message memory in cooperative and competitive relationships. And it had a positive effect on the intention to receive the message. Next, negative tone decreased message memory in cooperative relationships. Likewise, competitive and cooperative relationships reduced message acceptance intent. Next, the results of the study of relationship frames. The negative tone reinforced the dominant frame of the competitive relationship. And the positive tone strengthened the frame of affiliation to the cooperative relationship. The findings of the study extended the discussion of the relational framing theory. And it practically proved the importance of using a positive tone. A negative tone has a negative impact on the ability to convey the message and the intention to receive the message. Therefore, if you want to reinforce your frame of affiliation to others, you need to use a positive tone along with a cooperative attitude.