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      A Socio-Behavioral Approach to Understanding the Spread of Disinformation

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      https://www.riss.kr/link?id=A107969559

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      다국어 초록 (Multilingual Abstract)

      Although the development of digital technology has increased communication efficiency, confusion caused by the rapid circulation of misleading information is hindering the sustainable development of modern society. Therefore, scholars have recently begun to pay attention to understanding the behavior of the public concerned with disinformation spread. In this context, the present paper attempts to provide a theoretical insight into the public’s motivations to spread disinformation and how these interact with socio-institutional variables, such as trust in government and media literacy, in the process of disinformation spread. Based on the evaluation of the traditional and modern literature on different types of information sharing behaviors as well as the key factors that are unique to the context of disinformation spread, we propose a conceptual framework of the socio-behavioral mechanism underlying the public’s communication of disinformation from the perceptual to communication level. Lastly, we suggest adequate government interventions based on the framework and a new culture that our society should endorse to be protected against the risk of disinformation. The current research will provide a foundation for the further development of human-centered solutions in the field.
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      Although the development of digital technology has increased communication efficiency, confusion caused by the rapid circulation of misleading information is hindering the sustainable development of modern society. Therefore, scholars have recently be...

      Although the development of digital technology has increased communication efficiency, confusion caused by the rapid circulation of misleading information is hindering the sustainable development of modern society. Therefore, scholars have recently begun to pay attention to understanding the behavior of the public concerned with disinformation spread. In this context, the present paper attempts to provide a theoretical insight into the public’s motivations to spread disinformation and how these interact with socio-institutional variables, such as trust in government and media literacy, in the process of disinformation spread. Based on the evaluation of the traditional and modern literature on different types of information sharing behaviors as well as the key factors that are unique to the context of disinformation spread, we propose a conceptual framework of the socio-behavioral mechanism underlying the public’s communication of disinformation from the perceptual to communication level. Lastly, we suggest adequate government interventions based on the framework and a new culture that our society should endorse to be protected against the risk of disinformation. The current research will provide a foundation for the further development of human-centered solutions in the field.

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      참고문헌 (Reference)

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      2 Coleman, A, "“Hundreds dead” because of COVID-19 misinformation"

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      9 Tien Wang, "What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination" Elsevier BV 33 (33): 1034-1047, 2016

      10 Don Fallis, "What Is Disinformation?" Project Muse 63 (63): 401-426, 2015

      1 염정윤, "가짜뉴스 노출과 전파에 영향을 미치는 요인성격, 뉴미디어 리터러시, 그리고 이용 동기" 한국언론학회 63 (63): 7-45, 2019

      2 Coleman, A, "“Hundreds dead” because of COVID-19 misinformation"

      3 Blitz, M. J, "ies, line drawing, and deep fake news" 71 (71): 59-116, 2018

      4 Xenia Papadomichelaki, "e-GovQual: A multiple-item scale for assessing e-government service quality" Elsevier BV 29 (29): 98-109, 2012

      5 Sundaram, D. S, "Word-of-mouth communications: A motivational analysis" 25 : 527-531, 1998

      6 James F. Engel, "Word-of-mouth Communication by the Innovator" SAGE Publications 33 (33): 15-19, 1969

      7 Jonah Berger, "Word of mouth and interpersonal communication: A review and directions for future research" Wiley 24 (24): 586-607, 2014

      8 Kaisheng Lai, "Who falls for rumor? Influence of personality traits on false rumor belief" Elsevier BV 152 : 109520-, 2020

      9 Tien Wang, "What drives electronic word-of-mouth on social networking sites? Perspectives of social capital and self-determination" Elsevier BV 33 (33): 1034-1047, 2016

      10 Don Fallis, "What Is Disinformation?" Project Muse 63 (63): 401-426, 2015

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      42 Prashant Bordia, "Problem Solving in Social Interactions on the Internet: Rumor As Social Cognition" SAGE Publications 67 (67): 33-49, 2004

      43 Cory Clark, "Predictors of COVID-19 voluntary compliance behaviors: An international investigation" Elsevier BV 2 : 76-82, 2020

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