Live streaming commerce has gained popularity over the recent years, shifting users’ shopping patterns from traditional shopping experiences to the users’ striving towards real-time interactions. Drawing upon the stimulus–organism–response (SO...
http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
https://www.riss.kr/link?id=A107916335
2021
English
학술저널
295-299(5쪽)
0
상세조회0
다운로드다국어 초록 (Multilingual Abstract)
Live streaming commerce has gained popularity over the recent years, shifting users’ shopping patterns from traditional shopping experiences to the users’ striving towards real-time interactions. Drawing upon the stimulus–organism–response (SO...
Live streaming commerce has gained popularity over the recent years, shifting users’ shopping patterns from traditional shopping experiences to the users’ striving towards real-time interactions. Drawing upon the stimulus–organism–response (SOR) framework, this study investigates environmental stimuli effects, with the focus on environment-consumer and streamer-consumer interactions, from a live streaming commerce context on viewers’ internal states (enjoyment, psychological distance, trust) and the response (purchase intention). The data were collected through a survey for the respondents that have used the live streaming commerce before. The PLS SEM method was used to verify the relationships proposed in the model. The theoretical and managerial implications are discussed.
목차 (Table of Contents)
소규모 외식업체의 키오스크 도입 활성화를 위한 효과적인 광고 메시지에 관한 연구
키워드 네트워크 분석을 통한 Self-Sovereign Identity (자기주권신원) 연구 동향 분석
스마트폰 관리 애플리케이션이 스마트폰 과의존 방지에 미치는 영향 관련 연구