A Study on Effective Advertisement for Driver Information Systems

다국어 초록 (Multilingual Abstract)

This research is about how to design a more efficient advertisement using in-vehicle display system. The global market size of telematics has been rapidly expanding in recent years, and market predictions indicate stable growth in near future. In contrast to the bright market forecasts, it is still difficult to find the consistently profitable business model for telematics. Recent development of mobile communication showed the great potential of the mobile advertisement. Although the advertisement using in-vehicle display system is not yet considered among current service category for various reasons, it is still necessary to proceed the base research on this. Series of experiments have been conducted to find more efficient advertisement method. Studied parameters include font sizes, colors and time gap. The difference between picture based advertisement and letter based advertisement are considered. The experiment was conducted using KAAS(KATECH Advanced Automotive Simulator) system, and subjects were recruited in KATECH. Results presented in this paper include optimal values of such parameters. The result was compared with pervious related researches conducted by KATECH, and both research show consistent results

목차 (Table of Contents)

• Abstract
• Ⅰ. Introduction
• Ⅱ. Motivation
• Ⅲ. Experiment Setup
• Ⅳ. Experiment Results
• Ⅴ. Conclusions
• Reference