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6 Flaherty, K, "The impact of consumer’s mental budgeting on the effectiveness of cause-related marketing" 1999
7 Liu, W, "The happiness of giving: The time-ask effect" 35 (35): 543-557, 2008
8 Mikulincer, M, "The existential function of close relationships : Introducing death into the science of love" 7 (7): 20-40, 2003
9 Lichtenstein, D. R, "The effect of corporate social responsibility on customer donations to corporate-supported nonprofits" 68 (68): 16-32, 2004
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