Comparative Analysis of the Framing of Childcare Policy by Korean Governments with Different Ideologies

다국어 초록 (Multilingual Abstract)

Childcare policies have special significance in the Republic of Korea, due to population aging and low birthrates. This study identified policy differences between governments with different ideologies and derived relevant policy implications. We analyzed the childcare policy framings of the conservative Park Geun-Hye administration and the progressive Moon Jae-In administration through validated media articles. We confirmed that the policies of both administrations are not different from each other: both employ negative problem-diagnostic framing. The media regard their policies as similar: both have strong state-led characteristics. Some differences exist: conservative media criticize childcare funding and progressive media support its principles. The progressive administration employed temporal framing and emphasized benefits to recipients, while the conservative administration did not employ temporal framing and emphasized political intentions. Further, the progressive administration had denser connections with policy performers and emphasized the private sector’s active involvement. The paper concludes with recommendations for more effective policy processes.

참고문헌 (Reference)

1 이재무, "한국 보육정책 협력네트워크의 발전적 구축에 관한 연구" 한국영유아보육학회 (73) : 27-54, 2012

2 이영주, "프레이밍의 ‘정서적 효과’에 관한 연구: ‘공감’을 매개변인으로 노인문제 프레이밍이 세대차이, 노인부담 인식, 정책 수용도에 미치는 영향을 중심으로" 한국지역언론학회 15 (15): 271-306, 2015

3 안혜원, "정책인식프레이밍 관점에서 새만금 사례와 동강댐 사례의 갈등 비교 연구" 한국콘텐츠학회 9 (9): 270-277, 2009

4 이재무, "정책사업가로서 한국 대통령의 자질 및 전략 형태에 따른 정책의 결정 양상과 집행 결과에 대한 탐색적 고찰" 한국행정연구소 53 (53): 153-179, 2015

5 강민아, "정책결정과정의 프레이밍에 대한 담론 분석: 방사성폐기물처리장입지 선정 과정을 중심으로" 한국행정학회 41 (41): 23-45, 2007

6 나태준, "정책 인식 프레이밍 접근방식에 따른 갈등의 분석: 교육행정정보시스템 도입 사례를 중심으로" 한국정책과학학회 10 (10): 297-325, 2006

7 박재진, "이념 성향에 따른 정치 광고의 메시지 프레이밍 효과" 한국방송광고공사 (76) : 79-96, 2007

8 이미정, "우리나라 영유아보육정책의 변천과 발전방안" 한국보육학회 6 (6): 81-98, 2006

9 이재무, "여성새로일하기정책 네트워크 구조 내 정부행위자의 비중과 정책성과 간 관계 분석" 한국여성정책연구원 87 (87): 201-236, 2014

10 김익균, "보육정책의 복지혼합적 고찰" 한국보육학회 10 (10): 38-58, 2010

11 이재무, "보육료지원정책 변동과정 분석을 통한 정책담론모형의 한국 정책변화 설명에 대한 적용 가능성 탐색" 한국행정연구소 52 (52): 111-138, 2014

12 이순희, "무상보육정책 담론의 이념적 딜레마 -프레임 분석을 중심으로-" 한국유아교육학회 37 (37): 557-584, 2017

13 김준한, "무상보육 재원분담을 둘러싼 갈등 과정에서의 프레임효과 연구" 한국지방정부학회 18 (18): 207-226, 2015

14 송인학, "메시지의 긍정ㆍ부정 프레이밍과 시간 프레임에 따른 광고 효과" 사회과학연구소 20 (20): 129-150, 2009

15 김창수, "개발과 보전의 프레이밍 과정과 정책분쟁- 김해시 매리공단 추진 사례의 시간적 이해 -" 정부학연구소 13 (13): 129-168, 2007

16 Block, Lauren, "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior" 32 (32): 192-203, 1995

17 Chandran, Sucharita, "When a day means more than a year: Effects of temporal framing on judgments of health risk" (31) : 375-389, 2004

18 Seo, Bong Seob, "Welfare Policies and Democratzation in Korea" 31 (31): 95-111, 1997

19 Gitlin, Todd, "The Whole World is Watching" University of California Press 1980

20 Liberman, Nira, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions: A Test of Temporal Construal Theory" 75 : 5-18, 1998

21 Campbell, John, "The Rise of Neoliberalism and Institutional Analysis" Princeton University Press 159-189, 2001

22 Schmidt, Vivien, "The Futures of European Capitalism" Oxford University Press 2002

23 Tversky, Amos, "The Framing of Decisions and the Psychology of Choice" 211 : 453-448, 1981

24 Meyerowitz, Beth, "The Effect of Message Framing on Breast Self-Examination Attitudes, Intentions, and Behavior" 52 (52): 500-510, 1987

25 Rein, Martin, "The Argumentative Turn in Policy Analysis and Planning" Duke University Press 145-166, 1993

26 Trope, Yaacov, "Temporal Construal" 110 (110): 403-421, 2003

27 Mitchell, Terence, "Temporal Adjustments in the Evaluation of Events: The ‘Rosy View’" 33 (33): 421-448, 1997

28 Earles, Kimberly, "Swedish Family Policy – Continuity and Change in the Nordic Welfare State Model" 45 (45): 180-193, 2011

29 Sniderman, Paul, "Studies in Public Opinion: Attitudes, Nonattitudes, Measurement Error, and Change" Princeton University Press 133-165, 2004

30 Bateson, Gregory, "Steps to an Ecology of Mind" Ballantine Books 1972

31 Ahn, Iehwan, "Sociometry" Seohyunsa 2007

32 Giddens, Anthony, "Sociology" Eulyoo Publishing Co., ltd 2011

33 Kim, Yong Hak, "Social Network Analysis" Pakyoungsa 2011

34 Gray, Barbara, "Research on Negotiation in Organizations Vol. 6" Palgrave Macmillan 163-188, 1997

35 Heywood, Andrew, "Politics" Sungkyunkwan University press 2003

36 Payne, Rodger, "Persuasion, Frames, and Norm Construction" 7 (7): 37-61, 2001

37 Lewicki, Roy, "Negotiation" McGraw Hill 2003

38 Gamson, William, "Media Discourse and Public Opinion on Nuclear Power: A Constructivist Approach" 95 (95): 1-37, 1989

39 Bleich, Erik, "Integrating Ideas into Policy-Making Analysis: Frames and Race Policies in Britain and France" 35 (35): 1054-1076, 2002

40 Campbell, John, "Institutional Change and Globalization" Princeton University 2004

41 White, Linda, "Ideas and the Welfare State: Explaining Childcare Policy Development in Canada and the United States" 35 (35): 713-743, 2002

42 "Hybrid between Quantitative Expansion and Systemic Retrenchment" 43 (43): 25-49,

43 Levin, Irwin, "How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product" 15 (15): 374-378, 1988

44 Schwarz, Nnrbert., "Handbook of Motivation and Cognition: Foundations of Social Behavior Vol. 2" Guilford 527-561, 1990

45 Leitner, Sigrid, "Germany outpaces Austria in childcare policy: the historical contingencies of ‘conservative’ childcare policy" 20 (20): 456-467, 2011

46 Entman, Robert, "Framing: Toward Clarification of a Fractured Paradigm" 43 (43): 51-58, 1993

47 Tannen, Deborah, "Framing in Discourse" Oxford University Press 14-56, 1993

48 Benford, Robert, "Framing Processes and Social Movements: an Overview and Assessment" (26) : 611-639, 2000

49 Holt, Lanier, "Frame and Blame: An Analysis of How National and Local Newspapers Framed the Jena Sex Controversy" 87 (87): 582-597, 2010

50 Schön, Donald, "Frame Reflection: Toward the Resolution of Intractable Policy Controversies" Basic Books 1994

51 Goffman, Erving, "Frame Analysis: An Essay on the Organization of Experience" Harper and Row 1974

52 Baek, Sun Hee, "Evaluation on Childcare Policy during 10 Years of Kim, Dae-Jung & Roh, Moo-Hyun’s Administrations; focus on National Plans" (28) : 95-141, 2009

53 Schoorman, David, "Escalation of Commitment and the Framing Effect: An Empirical Investigation" 24 (24): 509-528, 1994

54 Faulkner, Dorothy, "Early childhood policy and practice in England: twenty years of change" 21 (21): 244-263, 2013

55 Choi, Mihyang, "Childcare Policy in the Lee Myung-bak and Park Geun-hye Administration"

56 Michel, Sonya, "Childcare Policy at the Crossroads: Gender and Welfare State Restructuring" Routledge 2002

57 Gray, Barbara, "An Interactive Theory of Reframing in Negotiation" Pennsylvania University Press 1989

58 Levin, Irwin, "All frames are Not Created Equal: A Typology and Critical Analysis of Framing Effects" 76 (76): 149-188, 1998

59 Levin, Irwin, "A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects" 88 (88): 411-429, 2001