Malaysia’s migration towards a cashless society is the main thrust toward embracing the digital economy. The study aims to determine the factors influencing the adoption of cashless payments by consumers and businesses, and investigate issues that m...
Malaysia’s migration towards a cashless society is the main thrust toward embracing the digital economy. The study aims to determine the factors influencing the adoption of cashless payments by consumers and businesses, and investigate issues that moderate these factors. This study surveyed consumers and businesses based in the Klang Valley in Malaysia to understand the factors (pull and push factors) that motivate their adoption of the various cashless payment methods. The study identifies challenges and risk factors in providing reliable and efficient cashless payment services. The survey findings show that consumers’ willingness to adopt cashless payments is significantly related to their performance expectancy, facilitating condition and perceived technology security. Moreover, business willingness to go cashless is positively influenced by compatibility, top management support, technology competence, competitive pressure and critical mass. The findings of this study aim to assist policymakers to address existing concerns of consumers and businesses to enhance the growth of cashless payments in Malaysia.