INTRODUCING HYPERMARKETS INTO UZBEKISTAN : LESSONS FROM THE EXPERIENCE OF POST-SOVIET UNION COUNTRIES

다국어 초록 (Multilingual Abstract)

Entry of foreign supermarkets so far has not occurred in Uzbekistan. For several years, many researchers and the Republic of Uzbekistan are trying to introduce foreign branded supermarkets. Until recently many market researches have been carried out, some researches are about hypermarket introduction into the country, however, nothing has been done to put these efforts into the real shape. The problem is still there: Why there are no foreign hypermarkets in Uzbekistan? Recently, “Makro” a German company opened its chain store within the country and in its regions. People enjoy going shopping at these supermarkets. Moreover, Uzbekistan’s socioeconomic development is improving with increased foreign direct investment from many countries. There must be some external factors responsible for this failure of the introduction of international market chains. There are also multiple internal aspects regarding the introduction of foreign hypermarkets. An essential reason that has been proven, is related to introducing foreign hypermarkets and making their entry successful. This research has tried to focus on areas which were previously neglected by other researchers. The foreign hypermarkets’ entry can be made significantly innovative which gives opportunities to people, living mostly in western parts of Uzbekistan, to visit foreign country stores and purchase from these supermarkets. In this thesis, foreign hypermarkets are the main subject and this research will try to find the main obstacles that why foreign branded hypermarkets are not still introduced in Uzbekistan.

목차 (Table of Contents)

• Chapter I 1
• INTRODUCTION 1
• 1.1 Purpose of the study 1
• 1.2 Limitation of the Study 1
• 1.3 Literature Review 2
• Chapter II 4
• HYPOTHESES, EMPIRICAL ANALYSIS & RESULTS 4
• 2.1 Hypotheses: 4
• 2.2 Model Specification 7
• 2.3 Research Methodology 8
• 2.4 Regression Results 8
• 2.5 Discussion 10
• Chapter III 15
• The Historical Analysis of the Development of Hypermarkets (Superstores) in Russia, Kazakhstan & Uzbekistan 15
• 3.1The Development of Superstores in Russia 15
• 3.2 The Development of Superstores in Kazakhstan 18
• 3.3 The Development of Superstores in Uzbekistan 21
• Chapter IV 24
• The Potential Benefits and Problems of Introducing Hypermarkets (Superstores) in Central Asia 24
• 4.1 Potential Benefits Foreign Superstores in Uzbekistan 24
• 4.2 Obstacles in Introducing Foreign Superstores in Uzbekistan 26
• 4.3 The Impact of Geographical Location of Uzbekistan on Foreign Superstores 28
• Chapter V 30
• Recommendations 30
• 5.1 Recommendations for Uzbekistan 30
• Chapter VI 33
• Conclusion 33
• References 36
• Appendices 50