한국형 드럭 스토어의 소비자 특성 연구 = 라이프스타일, ICT 활용도, 재구매의도를 중심으로

다국어 초록 (Multilingual Abstract)

The purpose of this study is to conduct classified types of lifestyle for the korean consumer purchase behavior of drug store. Korean drug store market is facing a new change of environment. The time required differentiation strategies through market segmentation of the public. Therefore, the research also intends to compare and analyze such things as ICT ability factor, repurchase intend factor and consumer behavior among the subdivided groups. The result of this study is as follows ; First, lifestyles of the consumers context of korean drug store were divided into 8 types: the ‘health & wellbeing-oriented type’, ‘fashion-oriented type’, ‘family-oriented type’, ‘human relation oriented type’, ‘individual and selfish type’, ‘freedom-pursing type’, ‘stability-oriented type’, ‘early adaptor type’. according to the result of doing k-mean cluster analysis on it, they were again divided into three groups: the ‘distinguished early adaptor group’, ‘relationship and freedom oriented group’, ‘family oriented group’. Second, there was significant intergroup difference in demographic characteristics and purchasing behavior of drug store product. Third, there was significant three group difference in ICT ability factor and repurchase intend factor. Fourth, ICT ability factor have a positive effect on repurchase intend factor.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구주제 및 방법의 설정
• Ⅳ. 실증분석
• Ⅴ. 결론
• 참고문헌