사전 정보 없이 판단하는 선거 후보자 인상평가 및 선호도에 있어 평가자 요인이 미치는 영향 = Evaluator factors affecting attribute inferences of and preferences for election candidates with no acquaintance

국문 초록 (Abstract)

본 연구는 후보자에 대한 사전 정보가 없을 때 일어나는 투표 결정 과정에 대해 알아보고자 하였다. 기존 연구에 의하면 사람들은 대상의 얼굴로부터 내적 속성을 잘 유추할 수 있으며, 유추된 속성은 후보자들에 대한 투표 선호도에 영향을 미칠 수 있다고 한다. 본 연구에서는 유추된 후보자의 속성이 후보자 선호도에 영향을 미칠 때 평가자 요인(우익권위주의, 지각된 경제적 지위, 삶의 만족도)이 어떠한 영향을 미치는지를 알아보았다. 또한 긍정적 인상평가를 받은 사람이 실제 선거에서 당선이 될 것인지도 알아보았다. 이를 위해 본 연구에서는 2018년 지방선거의 한 선거구에 출마한 후보자 두 명의 사진을 약 242여명의 연구 참가자에게 제시한 후 후보자의 얼굴 사진을 보고 자신감, 유능성, 정직성을 평가하게 하였다. 그 결과 후보자 얼굴로부터 유추한 자신감, 유능성, 정직성이 높을수록 해당 후보자를 더 선호하는 것으로 나타났다. 이때 평가자의 우익권위주의 정도의 차이는 후보자에 대한 자신감 유추에 대한 차이로 이어졌고, 결과적으로 후보자 선호도의 차이를 야기하였다. 그러나 본 연구에서 보고된 후보자에 대한 높은 선호도는 실제 당선 여부를 예측하지 못하였다. 본 연구의 결과는 한국인 집단에서 사전 정보 없이 이루어지는 인상평가와 투표 행위에 대한 기초적 정보를 제공한다.

다국어 초록 (Multilingual Abstract)

The current study is designed to investigate the importance of factors influence voting decisions and candidate preferences. Previous research suggests that people can infer internal attributes from the candidate's face, and that the inferred attributes can also affect preferences for candidates. The current study attempts to investigate internal attributes affecting candidate preferences, when including evaluator factors such as right-wing authoritarianism. With this aim, 242 participants were asked to infer self-confidence, competence, and trustworthy by looking at the faces of candidates from the local election in 2018. The results showed that the self-confidence, competence, and trustworthiness inferred from the candidate’s face significantly explained the preference for voting. In addition, the right-wing authoritarianism of the participants appeared to make the differences in inference of self-confidence across candidates, which in turn resulted in differences in the voting preference for each candidate. However, the high preference for candidates reported in this study did not predict actual election results. The findings of this study provide basic information about impression evaluation among Koreans and voting behavior in case of lacking information.

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