인터넷 비지니스의 사업화 전략 = Strategic Issues for success of the Internet Business

다국어 초록 (Multilingual Abstract)

Due to the increase of the Internet user, a lot of applications are introduced and evolved in the real-world Electronic commerce on the Internet is one of the most important applications which may change the existing procedure for commercial transactions of customer-to- business and business-to-business. In this paper, we focus on the business strategy on the Internet. From the survey and the classification of the types of the Internet business applications, we analyze the overall trend of Internet business, identify the target market of each application business. The advent of lots of the Internet business results in the severe competitions in the industries. Therefore, it is necessary to identify the factors for success of the Internet business, and each company for the Internet business has to seek partners for a strategic alliance to enforce its own competitiveness surviving in the industries. Both a horizontal and a vertical alliances may be considered to each company. In this paper, we analyze the market environment for the Internet business, and suggest a effective strategy for success of it.