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      제품 사용 중 표출되는 사용자의 감성과 제품 만족도 = User`s emotions expressed while using a product and user`s satisfaction with the product

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      https://www.riss.kr/link?id=A100283339

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      다국어 초록 (Multilingual Abstract)

      Due to recent interest in user experience and its significance, much research surrounding this theme is now being conducted. In this research, I investigated user experience during usage of a product and the satisfaction acquired by it, as well as the relationship between satisfaction of having used a product and whether the user would be more likely to purchase another product from the same company. The same experiment was conducted in South Korea and the United States of America in order to get more generalized experimental results. I found that amongst the six representative user emotions expressed while using a product, two of them correlated the most. First, ‘Satisfaction in Usability’ (the emotions aroused by satisfaction with usage or the practicality of the product); and second, ‘Discomfort or Displeasure’ (uncomfortable or unpleasant emotions expressed while using a product. The above two factors were found to be of the most influence concerning satisfaction of the product. Also ‘Satisfaction in Usability’ was found to be of the most influence in their preferability towards purchasing an item from the same company in the future. The significance of this finding is that aside from focussing on the attractiveness of the product`s exteriors and design, one should be concerned on the ease of usage and effectiveness as well as usability of the product, all of which contribute to how efficiently a consumer will utilize the product. Furthermore, in agreement with previous research concerning the correlation between satisfaction of a product and positive perspective on consecutive purchases, the result of this study shows that the more satisfaction consumers feel after using a product, the more likely they are to purchase additional merchandises from the same company which manufactured the original product.
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      Due to recent interest in user experience and its significance, much research surrounding this theme is now being conducted. In this research, I investigated user experience during usage of a product and the satisfaction acquired by it, as well as the...

      Due to recent interest in user experience and its significance, much research surrounding this theme is now being conducted. In this research, I investigated user experience during usage of a product and the satisfaction acquired by it, as well as the relationship between satisfaction of having used a product and whether the user would be more likely to purchase another product from the same company. The same experiment was conducted in South Korea and the United States of America in order to get more generalized experimental results. I found that amongst the six representative user emotions expressed while using a product, two of them correlated the most. First, ‘Satisfaction in Usability’ (the emotions aroused by satisfaction with usage or the practicality of the product); and second, ‘Discomfort or Displeasure’ (uncomfortable or unpleasant emotions expressed while using a product. The above two factors were found to be of the most influence concerning satisfaction of the product. Also ‘Satisfaction in Usability’ was found to be of the most influence in their preferability towards purchasing an item from the same company in the future. The significance of this finding is that aside from focussing on the attractiveness of the product`s exteriors and design, one should be concerned on the ease of usage and effectiveness as well as usability of the product, all of which contribute to how efficiently a consumer will utilize the product. Furthermore, in agreement with previous research concerning the correlation between satisfaction of a product and positive perspective on consecutive purchases, the result of this study shows that the more satisfaction consumers feel after using a product, the more likely they are to purchase additional merchandises from the same company which manufactured the original product.

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      참고문헌 (Reference)

      1 채형준, "제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계" 계명대학교 대학원 2006

      2 정상훈, "제품 사용중 표출되는 사용자의 대표감성 추출에 관한 연구" 한국디자인학회 18 (18): 69-80, 2005

      3 정상훈, "제품 사용 중 사용자의 감성 측정을 위한 자기-보고 질문지형 척도 개발" 한국감성과학회 10 (10): 403-410, 2007

      4 정상훈, "제품 만족도에 영향을 주는 사용자 감성 분석" 디자인연구소 12 (12): 83-93, 2013

      5 이장로, "자동차의 제품속성이 만족도, 재구매 의도, 추천의도에 미치는 영향에 관한 연구: 중국 소비자를 중심으로" 한국국제경영관리학회 14 (14): 19-54, 2010

      6 권기대, "자동차 평가 속성에 대한 중요도-성과 분석과 전반적인 만족도, 재구매 의도 및 추천의도간의 구조연구" 대한경영학회 17 (17): 1795-1821, 2004

      7 Nielson, J., "Usability Engineering" Academic Press, Inc 1993

      8 Czepiel, J. A., "The Service Challenge; Integrating for Competitive Advantage" American Marketing Association 1987

      9 Parasuraman, A., "The Behavioral Consequences of Service Quality" 31-46, 1996

      10 Bearden, W. O., "Selected Determinants of Customer Satisfaction and Complaint Reports" 20 (20): 21-29, 1983

      1 채형준, "제품속성, 가격, 서비스 수준, 광고와 고객만족 및 재구매 의도간의 관계" 계명대학교 대학원 2006

      2 정상훈, "제품 사용중 표출되는 사용자의 대표감성 추출에 관한 연구" 한국디자인학회 18 (18): 69-80, 2005

      3 정상훈, "제품 사용 중 사용자의 감성 측정을 위한 자기-보고 질문지형 척도 개발" 한국감성과학회 10 (10): 403-410, 2007

      4 정상훈, "제품 만족도에 영향을 주는 사용자 감성 분석" 디자인연구소 12 (12): 83-93, 2013

      5 이장로, "자동차의 제품속성이 만족도, 재구매 의도, 추천의도에 미치는 영향에 관한 연구: 중국 소비자를 중심으로" 한국국제경영관리학회 14 (14): 19-54, 2010

      6 권기대, "자동차 평가 속성에 대한 중요도-성과 분석과 전반적인 만족도, 재구매 의도 및 추천의도간의 구조연구" 대한경영학회 17 (17): 1795-1821, 2004

      7 Nielson, J., "Usability Engineering" Academic Press, Inc 1993

      8 Czepiel, J. A., "The Service Challenge; Integrating for Competitive Advantage" American Marketing Association 1987

      9 Parasuraman, A., "The Behavioral Consequences of Service Quality" 31-46, 1996

      10 Bearden, W. O., "Selected Determinants of Customer Satisfaction and Complaint Reports" 20 (20): 21-29, 1983

      11 Geva, A., "Satisfaction Measurement in Guided Tours" 18 (18): 177-185, 1990

      12 Lee, H. S., "SPSS 10. 0 Manual-Method of statistical analysis and interpretation(SPSS 10. 0 매뉴얼-통계분석방법 및 해석)" Bobmunsa 2001

      13 Oliver, R. L., "Measurement and Evaluation of Satisfaction Process in Retail Setting" 57 : 25-48, 1981

      14 Reichheld, F. F., "Learning from Customer Defection" 74 (74): 56-69, 1996

      15 Wilkie, W. L., "Issues in Marketing’s Use of Multi-attribute Attitude Models" 10 : 428-441, 1973

      16 Shackel, B., "Human Factors for Informatics Usability" Cambridge University Press 1991

      17 Bitner, M. J., "Evaluating Service Encounters : The Effects of Physical Surrounding and Employee Response" 54 (54): 69-82, 1990

      18 Norman, D. A., "Emotional Design-Why we love (or hate) everyday things" Basic Books 2004

      19 Eggert, A., "Customer Perceived Value: A Substitute for Satisfaction in Business Market?" 17 (17): 107-118, 2002

      20 Oliver, R. L., "Consumer Perceptions of Interpersonal Equity and Satisfaction in Transaction: A Field Survey Approach" 53 : 21-35, 1989

      21 LaTour, S. A., "Conceptual and Methodological Issues in Consumer Satisfaction Research" 6 (6): 431-437, 1979

      22 Taylor, S., "An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers’ Perceptions of Quality" 70 (70): 163-178, 1994

      23 Oliver, R. L., "A Cognitive Model of the Antecedents and Consequences of Satisfaction Response" 17 : 460-469, 1980

      24 Oliver, R. L., "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision, Involvement, and Product Performance" 40 : 104-132, 1980

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      학술지 이력

      학술지 이력
      연월일 이력구분 이력상세 등재구분
      2027 평가예정 재인증평가 신청대상 (재인증)
      2021-01-01 평가 등재학술지 유지 (재인증) KCI등재
      2018-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2016-03-08 학술지명변경 외국어명 : Koean Journal of The Science of Emotion & Sensibility -> Science of Emotion & Sensibility KCI등재
      2015-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2011-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2009-01-01 평가 등재학술지 유지 (등재유지) KCI등재
      2006-01-01 평가 등재학술지 선정 (등재후보2차) KCI등재
      2005-01-01 평가 등재후보 1차 PASS (등재후보1차) KCI등재후보
      2003-07-01 평가 등재후보학술지 선정 (신규평가) KCI등재후보
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      학술지 인용정보

      학술지 인용정보
      기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
      2016 0.59 0.59 0.49
      KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
      0.55 0.52 0.779 0.11
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