소비자의 혁신성과 신뢰가 센서기반 스마트 의류 수용의도에 미치는 영향 = The Influence of Consumers` Innovativeness and Trust on Acceptance Intention of Sensor-based Smart Clothing

다국어 초록 (Multilingual Abstract)

This study examines consumer`s acceptance intention of sensor -based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual`s acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

참고문헌 (Reference)

1 박현희, "혁신성과 가격민감도가 스마트의류의 구매의도에 미치는 영향" 한국의류학회 36 (36): 218-230, 2012

2 강경영, "혁신기술수용모델(TAM)을 적용한 스마트 의류 구매의도 연구" 한국의류학회 31 (31): 1211-1221, 2007

3 김문태, "컨버전스 제품의 사용확산 및 재수용에 영향을 미치는 N 세대 소비자의 혁신성 및 준거집단 순응성의 영향" 한국산업경제학회 20 (20): 1253-1278, 2007

4 김해룡, "컨버전스 제품에 대한 소비자 평가" 한국마케팅학회 7 (7): 1-20, 2005

5 최선윤, "진동장치를 이용한 기능성 스마트 팬츠 개발 및 평가" 한국의류산업학회 11 (11): 121-129, 2009

6 김용철, "정보통신시장에서 다양한혁신상품 수용의도간 연관성에 관한 연구" 정보통신정책학회 12 (12): 25-54, 2005

7 박신영, "인터넷 패션쇼핑몰에서 소비자혁신성, 쇼핑몰속성, 소비자만족이 충성도에 미치는 영향" 한국의류학회 34 (34): 765-774, 2010

8 김정수, "인터넷 뱅킹에서 고객이 인지하는 가치가 고객 충성도에 미치는 영향" 한국경영정보학회 12 (12): 215-235, 2002

9 이미숙, "신뢰가 RFID 기술수용에 미치는 영향에 관한 실증연구" 기술경영경제학회 16 (16): 47-79, 2008

10 김수연, "스마트폰 수용에 영향을 미치는 요인에 관한 연구" 엘지씨엔에스 10 (10): 29-39, 2011

11 채진미, "스마트 의류제품 유형에 따른 확장된 혁신기술수용모델" 한국생활과학회 19 (19): 375-387, 2010

12 강경영, "스마트 의류의 지각된 위험과 제품혁신성 평가에 관한 연구" 한국의류산업학회 10 (10): 618-624, 2008

13 채진미, "스마트 의류에 대한 혁신기술수용모델(TAM)의 확장" 대한가정학회 47 (47): 99-110, 2009

14 안대천, "수정된 기술수용모델(Technology Acceptance Model)을 적용한 모바일광고 수용의도연구 : 성별요인(Gender)의 조절효과" 한국광고학회 20 (20): 171-188, 2009

15 박재진, "소비자의 인터넷쇼핑 행동에 영향을 미치는 요인에 관한 연구" 한국광고학회 15 (15): 289-315, 2004

16 강경영, "소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향" 한국의류산업학회 11 (11): 409-416, 2009

17 조하경, "센서 기반형 스마트 의류의 디자인 개발을 위한 탐색적 연구" 한국감성과학회 9 (9): 141-150, 2006

18 조하경, "생체신호 측정을 위한 기능성 의류의 디자인 연구 －심전도 센싱 의류를 중심으로－" 한국감성과학회 13 (13): 467-474, 2010

19 채진미, "상용화된 스마트 의류제품에 대한 소비자의 수용도" 한국감성과학회 12 (12): 181-192, 2009

20 이학영, "동계 아웃도어용 스마트 의류의 디자인 프로토타입 개발" 한국디자인문화학회 15 (15): 339-355, 2009

21 서창교, "개인 특성이 인터넷 쇼핑몰 사용의도에 미치는 영향" 한국경영정보학회 14 (14): 1-22, 2004

22 이형용, "가상 커뮤니티 내 전자 상거래 수용에 대한 신뢰의 효과" 엘지씨엔에스 9 (9): 145-156, 2010

23 Babin, B. J., "Work and/or fun : Measuring hedonic and utilitarian shopping value" 49 (49): 91-99, 1994

24 Liao, C. H., "User acceptance of computermediated communication : The SkypeOut case" 36 : 4595-4603, 2009

25 Davis, F. D., "User acceptance of computer technology : A comparison of two theoretical models" 35 (35): 982-1003, 1989

26 Sztompka, P., "Trust: A sociological Theory" Cambridge University Press 1999

27 Jackson, C. M., "Toward an understanding of the behavioral intention to use an information system" 28 (28): 357-389, 1997

28 Kulviwat, S., "Toward a unified theory of consumer acceptance oftechnology" 24 : 1059-1084, 2007

29 Agarwal, R., "Times flies when you're having fun : Cognitive absorption and beliefs about information technology usage" 24 (24): 665-694, 2000

30 Lederer, A. L., "The technology acceptance model and the world wide web" 29 (29): 269-282, 2000

31 Lee, H. M., "The study on the acceptance of wearable computers and consumer segmentation: based on the technology acceptance model(TAM)" Ewha Womans University 2008

32 Goldsmith, R. E., "The generality/ specificity issue in consumer innovativeness research" 15 (15): 601-613, 1995

33 Al-maghrabi, T., "The driving factors of continuance online shopping: Gender differences in behaviour-the case of Saudi Arabia" Crowne Plaza Hotel 1-19, 2009

34 Szanja, B., "Software evaluation and choice : Predictive validation of the technology acceptance instrument" 18 (18): 319-324, 1994

35 Wang, S., "Signaling the trustworthiness of small online retailers" 18 (18): 53-69, 2004

36 Mathieson, K., "Predicting user intentions : Comparing the technology acceptance model with theory of planned behavior" 2 (2): 173-191, 1991

37 Davis, F., "Perceived usefulness, perceived ease of use, and user acceptance of information technology" 13 (13): 319-340, 1989

38 Adams, D. A., "Perceived usefulness, ease of use, and usage of information technology : A replication" 16 (16): 227-248, 1992

39 Sun, H., "Online sellers' trust and use of online auction marketplaces. Proceedings of the 2008 PACIS(Pacific Asia Conference on Inforamation Systems)"

40 이유재, "On the evaluation of structural equation models" Springer New York 16 (16): 74-94, 198803

41 김홍범, "Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites" ELSEVIER SCI LTD 30 : 266-277, 200904

42 Goldsmith, R. E., "Measuring consumer innovativeness" 19 (19): 209-222, 1991

43 Ha, Y., "Internet apparel shopping behaviors : The influence of general innovativeness" 32 (32): 377-385, 2004

44 Midgley, D. F., "Innovativeness : The concept and its measurement" 4 : 129-142, 1978

45 Gefen, D., "Inexperience and experience with online stores : The importance of TAM and trust" 50 (50): 307-321, 2003

46 노미진, "IPTV의 고객태도 형성과정과 관여도의 조절역할 및 구매의도 형성과정에서 만족, 몰입, 애호도의 역할" 한국경영학회 39 (39): 177-208, 2010

47 Heijden, H. V. D., "Factors influencing the usage of websites : The case of a generic portal in the Netherlands" 40 (40): 541-549, 2003

48 Davis, F. D., "Extrinsic and intrinsic motivation to use computers in the workplace" 22 (22): 1111-1132, 1992

49 김영걸, "Extending the TAM for a World-Wide-Web context" ELSEVIER SCIENCE BV 38 (38): 217-230, 200102

50 이경근, "Exploring factors affecting the mobile payment- Focus on factors related to risk and trust -" 국제e-비즈니스학회 10 (10): 281-301, 2009

51 Bruner, G. C., "Explaining consumer acceptance of handheld internet devices" 58 (58): 553-558, 2005

52 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981

53 Rogers, E. M., "Diffusion of innovation" The Free Press 1983

54 Price, L. L., "Development of a scale to measure use innovativeness" 11 (11): 69-84, 1983

55 Leavitt, C., "Development of a scale for innovativeness, In Advances in Consumer Research" Association for Consumer Research 1975

56 백경자, "Development and Analysis of Smart Jacket for the Elderly -Focused on American Women-" 한국의류산업학회 11 (11): 315-325, 2009

57 Jarvenpaa, S. L., "Consumer trust in an internet store" 1 (1): 45-71, 2000

58 Ha, S., "Consumer e-shopping acceptance: Antecedents in a technology acceptance model" 62 : 565-571, 2009

59 Tsang, M., "Consumer attitudes toward mobile advertising : An empirical study" 8 : 65-78, 2004

60 Chen, L. D., "Consumer acceptance of virtual stores: A theoretical model and critical success factors for virtual stores" University of Memphis 2000

61 Pavlou, P. A., "Consumer acceptance of electronic commerce : Integrating trust and risk with the technology acceptance model" 7 (7): 101-134, 2003

62 Rogers, E. M., "Communication technology: The new media and society" The Free Press 1986

63 Fishbein, M., "Belief, attitude, intention, and behavior : An introduction to theory and research" Addison-Wesley 1975

64 Taylor, S., "Assessing IT usage : The role of prior experience" 19 (19): 561-570, 1995

65 Ruth, C., "Applying a modified technology acceptance model to determined factors affecting behavioral intention to adopt electronic shopping on the world wide web: A structural equation modeling approach" Drexel University 2000

66 Wu, I. L., "An extension of trust and TAM model with TPB in the initial adoption of on-line tax : An empirical study" 62 (62): 784-808, 2005

67 Bhattacherjee, A., "An empirical analysis of the antecedents of electronic commerce service continuance" 32 (32): 201-214, 2001

68 Citrin, A. V., "Adoption of internet shopping : The role of consumer innovativeness" 100 (100): 294-300, 2000

69 Hyun, D. W., "A study on correlations between innovativeness of consumer and property of typicality" Hankuk University of Foreign Studies 2010

70 Igbaria, M., "A motivational model of microcomputer usage" 13 (13): 127-143, 1996

71 Agarwal, R., "A conceptual and operational definition of personal innovativeness in the domain of information technology" 9 (9): 204-215, 1998