도심 엔터테인먼트형 복합상업시설에 나타난 엔터테인먼트 요소 분석

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze how the entertainment elements is applied to the design and whether there is a difference between the facility types. The object is restricted to four representative Urban Entertainment Centers in Seoul. They are divided into horizontal and hybrid type in accordance with the tenants arrangement. The study was progressed through the case analysis by the records and the field survey.
The result is as follows; 1) it is a result about the ambient entertainment. The horizontal is an underground mall with a passage from a main entrance to a terminus and the various nodes at turning points. The hybrid has a passage from an open-space on the ground or a deck above vertically to the top of building and an outside node connecting to separate buildings on the middle-floor. 2) It is a result about destination entertainment. All cases have in common the fact that they have a category dominant store. But the hybrid has a large discount store on the lower level and more various entertainment destinations including sports facility than horizontal. In the horizontal, retail is in the halfway, dining is around the sub-entrance and entertainment is at a terminus. Compared to it, in the hybrid the location of retail and dining is different on the case-by-case but all entertainment destinations are on the upper floor. The relative area ratio is in order of entertainment-retail-dining(horizontal) and retail-entertainment-dining(hybrid). 3) It is a result about impulse entertainment. It is happened at an entrance, passage, and node. Especially the passage of the horizontal type and the entrance of hybrid are utilized for impulse.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌고찰
• 3. 사례분석 및 결과
• 4. 결론
• 참고문헌

참고문헌 (Reference)

1 하성주, "테마파크 형 쇼핑센터의 공간구성에 관한 연구" 한국실내디자인학회 16 (16): 144-151, 2007

2 강정구, "우리나라 도심 엔터테인먼트 상업시설(U.E.C)의 건축계획에 관한 연구" 경기대 2006

3 김윤희, "복합상업시설 내의 테넌트 구성 및 배치 특성 연구" 연세대 2008

4 이상호, "복합개발 계획특성 분석" 33 (33): 1998

5 이윤경, "리테일 엔터테인먼트 요소와 쇼핑몰 상점 매출간의 관계에 대한 실증 연구-코엑스몰 사례를 중심으로" 서강대경영대학원 2007

6 박경애, "리테일 엔터테인먼트 요소 구별: 소비자 반응에 의한 탐색적 분석" 한국마케팅과학회 (14) : 193-212, 2004

7 안진오, "도심형 복합개발단지의 앵커시설 계획에 관한 연구" 아주대 2008

8 홍유석, "국내 도심형 엔터테인먼트 상업시설의 엔터테인먼트 구성과 효과에 관한 연구" 아주대 2008

9 "http://www.iparkmall.co.kr/"

10 "http://www.coexmall.com/"

11 "http://www.centralcityseoul.co.kr/"

12 "http://www.bitplex.co.kr/"

13 Romedi Passini, "Wayfinding: People, Signs, and Architecture" McGraw-Hill Companies 1992

14 이동훈, "SC개발전략관련법규②(Shopping center development＆strategy)" 다이아몬드컨설팅 2004

15 이동훈외, "SC개발운영관리①(Shopping center development＆management)" 다이아몬드컨설팅 2004

16 Michael D. Beyard, "Developing retail entertainment destinations 2nd ed" ULI 2005

17 The Jerde Partnership, "Building Type Basics for Retail and Mixed-Use Facilities" Wiley 2004