관광목적지에서 관광객 경험적 소비, 장소성, 관계만족 및 관계결속 간의 구조적 관계 = A Study on the Structural Relationship between Tourists' Experiential Consumption, Sense of Place, Relationship Satisfaction, and Relationship Solidarity in a Tourism Destination

국문 초록 (Abstract)

본 연구는 관광목적지에서의 관광객 행동을 파악하고자 하였다. 이를 위해 관광객의 경험적 소비, 장소성, 관계만족 및 관계결속 간의 구조적 관계를 분석하고, 연구개념 간의 인과관계를 규명하였다. 이론적 연구는 경험적 소비, 장소성, 관계만족 및 관계결속의 주요한 연구개념 및 측정내용을 확인하였다. 선행연구를 근거로 연구가설을 설정한 후 설문조사를 통해 데이터를 수집하였다. 연구가설 검증결과는 다음과 같다. 경험적 소비와 장소성 간의 관계, 경험적 소비와 관계만족 간의 관계, 장소성과 관계결속 간의 관계, 관계만족과 관계결속 간의 인과관계의 네가지 가설을 하였다. 분석결과 설정된 네가지 가설에 대해 모두 유의한 결과로 선행연구의 결과를 지지하였다. 관광활동은 개인이 자연에서 경제적 비용을 들이지 않는 행위일 수 있지만, 관광은 거주지를 떠나 돌아올 때가지 개인은 경제적 소비를 전제로 한다. 따라서 각 장소에서의 의미 부여뿐만 아니라 소비한 장소의 가치와 그 장소와의 관계 및 의미성을 분리해서 생각할 수 없다.결과적으로 관광객은 관광목적지를 선택할 때 여러 정보와수단을 활용한다. 많은 지역에서는 관광을 생존의 수단으로 활용하고 있으며, 각 지역은 지역의 특수성, 볼거리, 살거리, 즐길거리를 개발하여 관광자원의 소비 가치를 높이고 장소성의 의미와 관광객과의 상호관계를 증진시킬 필요가 있다.

다국어 초록 (Multilingual Abstract)

This study aimed to understand tourist behavior in a tourist destination. To this end, the structural relationship between tourists' experiential consumption, placeness, relationship satisfaction, and relationship bonding was analyzed, and the causal relationship between research concepts was identified. The theoretical study confirmed the main research concepts and measurement contents of experiential consumption, placeness, relationship satisfaction, and relationship bonding. Based on this, research hypotheses were established, and data were collected through a questionnaire. The results of the research hypothesis verification are as follows. Four hypotheses were established: the relationship between experiential consumption and placeness, the relationship between experiential consumption and relationship satisfaction, the relationship between placeness and relationship bonding, and the causal relationship between relationship satisfaction and relationship bonding. The results of the analysis supported the res ults of previous studies, with significant results for all four hypotheses established. Tourism activities can be an act in which individuals do not incur economic costs in nature, but tourism presupposes economic consumption by individuals until they leave their residence and return. Therefore, it is impossible to separate the value of the place consumed from the relationship and meaning of the place and the meaning given to each place. As a result, tourists utilize various information and means when choosing a tourist destination. Many regions use tourism as a means of survival, and each region needs to develop local specialties, attractions, things to buy, and things to enjoy to increase the consumption value of tourism resources and enhance the meaning of place and the relationship with tourists.

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