소비자특성이 스포츠이벤트마케팅에 대한 태도에 미치는 영향 = The Effects of Consumer Attributes on Attitudes toward Sports Event Marketing

참고문헌 (Reference)

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38 이명천, "2002 월드컵 스폰서쉽광고와 매복광고의 내용 및 효과 분석" 131-165, 2003

39 전호문, "2002 Korea-Japan 월드컵 공식후원업체에 대한 변화된 태도 연구" 8 (8): 231-248, 2003