The Analysis on Korean Documentary Market and Competitive Strategies

다국어 초록 (Multilingual Abstract)

This study analyzes the strengths, weaknesses, opportunities and threats of Korean documentary in multi platform environment and explains market strategies and regulatory alternatives for the vitalization of Korean documentary. For the SO strategy, a differentiated documentary production strategy based on platform diversification and killer contents for HD are required. For the ST strategy, international co-production supports are required. One the other hand, for the WO strategy, the training of professional workforce for documentary production, HD infrastructure support, investment for post-production are needed. For the WT strategy, resolving copyright issue for distribution and fundraising for documentary are needed. Government support is essential for the vitalization of the documentary industry in Korea. It would be important that the government should run a short or long term project, and make continuous investment in the industry.

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