This study intends to study the major factors affecting the intention to use K-MOOC. The purpose of this study is to identify major factors affecting the intention to use K-MOOC using the Unified Technology Adoption Theory (UTAUT). The collected data ...
This study intends to study the major factors affecting the intention to use K-MOOC. The purpose of this study is to identify major factors affecting the intention to use K-MOOC using the Unified Technology Adoption Theory (UTAUT). The collected data of 100 university students and workers in the metropolitan area were analyzed using the SPSS 18 and AMOS 18 programs.
Structural equations were used to investigate the causal relationship between each variable. As a result of the experiment, it was found that performance expectations, social influence, and facilitation condition factors had a positive (+) effect on the intention to use K-MOOC. It was found to be insignificant as it did not have a positive (+) effect on the intention to use the K-MOOC. This study is expected to be helpful to practitioners in adopting and promoting K-MOOC, and by providing practical implications for activating K-MOOC, the study was conducted to suggest the right direction for establishing policies and systems.