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    디자인 전공 수업에서 GenAI 디자인 도구 활용에 대한 학습자 인식과 평가 -혁신기술수용모델 관점- = Learners’Perceptions and Evaluations of GenAI Design Tools in Design Education -a technology acceptance model perspective-

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    https://www.riss.kr/link?id=A109523729

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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    This study aimed to examine learners’ acceptance and perceptions regarding the continuous use of AI Design Tools (GenAI DT) in design-major courses, and to explore strategies for their educational implementation. Over the course of one semester, students learned to use various GenAI DT and applied them to a practical project. Subsequently, an interview survey was conducted to analyze changes in their responses based on usage experience. Seven evaluation items were derived from the components of the Technology Acceptance Model 2 (TAM2) and redefined accordingly. The analysis revealed three key findings. First, perceived necessity and intention to continue use were consistently high regardless of the degree of usage experience. However, those harboring negative views remained reluctant about continued use even after gaining experience. Second, while satisfaction with aesthetics and expressive fluency was initially low, it improved significantly alongside work efficiency as learners became more accustomed to the tools, yet these two items still lagged behind others in terms of satisfaction. The interviews indicated that difficulties in verbalizing form-based expressions, lack of control, and insufficient individuality were identified as factors that reduced satisfaction. Third, although learning effectiveness remained at a moderate level from the beginning and showed little change even as learners became more proficient, work efficiency increased markedly with accumulated experience. These findings suggest that while GenAI DT can enhance efficiency, they may also reduce emotional engagement and the sense of creative involvement among design-major students, especially in educational contexts that emphasize hands-on, formative design processes. Consequently, there is a need to reconsider strategies for integrating GenAI DT into design education and to develop educational models and content that maintain creative autonomy while maximizing efficiency.
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    This study aimed to examine learners’ acceptance and perceptions regarding the continuous use of AI Design Tools (GenAI DT) in design-major courses, and to explore strategies for their educational implementation. Over the course of one semester, stu...

    This study aimed to examine learners’ acceptance and perceptions regarding the continuous use of AI Design Tools (GenAI DT) in design-major courses, and to explore strategies for their educational implementation. Over the course of one semester, students learned to use various GenAI DT and applied them to a practical project. Subsequently, an interview survey was conducted to analyze changes in their responses based on usage experience. Seven evaluation items were derived from the components of the Technology Acceptance Model 2 (TAM2) and redefined accordingly. The analysis revealed three key findings. First, perceived necessity and intention to continue use were consistently high regardless of the degree of usage experience. However, those harboring negative views remained reluctant about continued use even after gaining experience. Second, while satisfaction with aesthetics and expressive fluency was initially low, it improved significantly alongside work efficiency as learners became more accustomed to the tools, yet these two items still lagged behind others in terms of satisfaction. The interviews indicated that difficulties in verbalizing form-based expressions, lack of control, and insufficient individuality were identified as factors that reduced satisfaction. Third, although learning effectiveness remained at a moderate level from the beginning and showed little change even as learners became more proficient, work efficiency increased markedly with accumulated experience. These findings suggest that while GenAI DT can enhance efficiency, they may also reduce emotional engagement and the sense of creative involvement among design-major students, especially in educational contexts that emphasize hands-on, formative design processes. Consequently, there is a need to reconsider strategies for integrating GenAI DT into design education and to develop educational models and content that maintain creative autonomy while maximizing efficiency.

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    참고문헌 (Reference)

    1 IBM, "What is machine learning?"

    2 조헌국, "Understanding of Generative Artificial Intelligence Based on Textual Data and Discussion for Its Application in Science Education" 43 (43): 307-319, 2023

    3 Bhattacherjee, A., "Understanding information systems continuance : An expectationconfirmation model" 25 (25): 351-370, 2001

    4 Agarwal, R., "Time flies when you’re having fun : Cognitive absorption and beliefs about information technology usage" 24 (24): 665-694, 2000

    5 Allen, J., "Theatre D’opera Spatial"

    6 황윤정, "The Usage of Generative AI in Poster Design" 36 (36): 291-308, 2023

    7 박휴용, "The Possibilities and Limitations of Generative AI Image Conversion Tools and Their Implications for Design Education" 26 (26): 155-170, 2023

    8 ING, "The Next Rembrandt"

    9 World Economic Forum, "The Future of Jobs Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution. Global Challenge Insight Report"

    10 Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology" 13 (13): 319-340, 1989

    1 IBM, "What is machine learning?"

    2 조헌국, "Understanding of Generative Artificial Intelligence Based on Textual Data and Discussion for Its Application in Science Education" 43 (43): 307-319, 2023

    3 Bhattacherjee, A., "Understanding information systems continuance : An expectationconfirmation model" 25 (25): 351-370, 2001

    4 Agarwal, R., "Time flies when you’re having fun : Cognitive absorption and beliefs about information technology usage" 24 (24): 665-694, 2000

    5 Allen, J., "Theatre D’opera Spatial"

    6 황윤정, "The Usage of Generative AI in Poster Design" 36 (36): 291-308, 2023

    7 박휴용, "The Possibilities and Limitations of Generative AI Image Conversion Tools and Their Implications for Design Education" 26 (26): 155-170, 2023

    8 ING, "The Next Rembrandt"

    9 World Economic Forum, "The Future of Jobs Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution. Global Challenge Insight Report"

    10 Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology" 13 (13): 319-340, 1989

    11 Karpathy, A, "Generative model"

    12 Goodfellow, I., "Generative adversarial networks" 63 (63): 139-144, 2020

    13 김유근 ; 최혜윤 ; 오아름 ; 전하진 ; 김경홍, "Exploring the Potential of Generative AI in UX Practice : A Case Study on Scenario Development for Large Indoor Facility Robots" 7 (7): 29-44, 2024

    14 이수환 ; 송기상, "Exploration of Domestic Research Trends on Educational Utilization of Generative Artificial Intelligence" 26 (26): 15-27, 2023

    15 천승미, "Educational application of ChatGPT : Its impact on Korean university students’English speaking skills" 107 : 469-496, 2023

    16 정은희 ; 최정민, "Direction for AI-based Tools to support Designers’Work Process" 35 (35): 269-282, 2022

    17 류준상 ; 황수홍 ; 오병근, "Design of Generative AI Fine-Tuning Process for Brand Logo Design-Focusing on the Use of DALL-E" 7 (7): 61-75, 2024

    18 LeCun, Y., "Deep learning" 521 (521): 436-444, 2015

    19 Kim, J, "Davos, The Future of Jobs Report: Women Are More Affected by Declining Jobs"

    20 Shin, S., "Creativity Education of Design Students in the Era of Generative AI:A Design Student Perspective" 132-133, 2024

    21 한승우, "Consideration of Writing Teaching Methods Using ChatGPT and Investigation of Learner Responses and Perceptions" 26 : 43-75, 2024

    22 최수형 ; 남태식 ; 이진국, "Automated Generation of 3D Rendering Graphic Floor Plan based on Gen AI" 18 (18): 263-272, 2023

    23 권동현, "Analysis of Prompt Elements and Use Cases in Image-Generating AI : Focusing on Midjourney, Stable Diffusion, Firefly, DALL·E" 25 (25): 341-354, 2024

    24 Bang, J., "Analysis of Impact of Generative Artificial Intelligence Technology on Product Design Process" 46-51, 2023

    25 이영현 ; 연명흠, "An Exploratory Experiment Using ChatGPT in the Idea Generation Process for Product-Service System" 36 (36): 271-288, 2023

    26 Venkatesh, V., "A theoretical extension of the technology acceptance model : Four longitudinal field studies" 46 (46): 186-204, 2000

    27 Davis, F. D, "A technology acceptance model for empirically testing new end-user information systems. Theory and Results" Massachusetts Institute of Technology 1986

    28 최은영, "A Study on the Utilization and Implications of Expression Education in After Effects Using Generative AI, with a Focus on ChatGPT" 74 : 569-602, 2024

    29 오인균, "A Study on the Application of A. I in Industrial Design-Focusing on the Problems of A. I Utilization and Educational Needs of College Students-" 42 (42): 199-209, 2024

    30 유재현 ; 박철, "A Comprehensive Review of Technology Acceptance Model Researches" 9 (9): 31-50, 2010

    31 Ajzen, I., "A Bayesian analysis of attribution processes" 82 (82): 261-277, 1975

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