This study examined the effect of information characteristics as extension of previous research on the redefined online word of mouth; purchasing intention, information usefulness, word of mouth intention, product image. And this research also investi...
This study examined the effect of information characteristics as extension of previous research on the redefined online word of mouth; purchasing intention, information usefulness, word of mouth intention, product image. And this research also investigate the mediation effect of product involvement and trust propensity on relation between information characteristics and word of mouth. This study show that the information characteristics to have an effect on word of mouth are different. And this result differ from the previous research result. Also the product involvement and trust propensity mediate the effect of the information characteristics on word of mouth : purchasing intention, information usefulness, word of mouth intention, product image.