탈북청소년의 소비자의사결정 단계별 구매행동분석과 영향요인 조사 및 소비자능력향상 방안 모색

다국어 초록 (Multilingual Abstract)

This paper investigated the current characteristics of North Korean adolescent refugees' purchasing behavior in South Korea. More specifically, this study researched the following topics: problem recognition, information search, alternate assessment, purchase, and evaluation after purchase. Also, the research took into consideration the effects of each individual's level of satisfaction in life, their understanding of the market economy, their confidence in consumption life, and their buying behavior. The primary research results are presented below.
First, North Korean adolescent refugees main determining factor when making a purchase was price while trend or name-brand was not. After purchasing, research showed more than half of consumers disregarding complaints after having received complaints on the item that was purchased. This showed the North Korean adolescent refugees are passive in regards to complaining behaviors. Second, individuals between the ages of 26 and 30 who were not majoring in social and human sciences and who did not flee to South Korea due to economic reasons exhibited a high level of satisfaction in economic life. Females between the ages of 26 and 30 who displayed a high level of cultural fitness also exhibited a high level of satisfaction in life. Meanwhile, educated individuals between the ages of 31 and 35 who were majoring in social and human sciences and who fled a number of years prior due to economic hardship to an area of South Korea other than Seoul exhibited a high level of confidence in their consumption life. Third, less educated females making around 510,000-1,000,000 Won and majoring in social and human sciences who recently fled to South Korea exhibited a high level of orientation with the current trends. Finally, young, less educated females majoring in social and human sciences with income lower or higher than 510,000-750,000 Won who recently fled to South Korea and who may have lived in a farming village in North Korea exhibited a high level of impulse buying tendencies. Meanwhile, low-income, single females between the ages of 26 and 30 living in an area of South Korea other than Seoul for less than 5 years and majoring in social and human sciences exhibited a high level of rationality in their purchasing behavior.

참고문헌 (Reference)

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