전주시의 공예활성화와 문화산업적 영향 : 전주한옥마을을 중심으로 = Jeonju-si craft invigoration and cultural and industrial effect

다국어 초록 (Multilingual Abstract)

Jeonju-si holds more intangible cultural assets related to craft than any other district, and pushed up with a city policy centered on hand craftworks from 2015. In the background where Jeonju-si pushed up with the policy, there was a political effect of the central government related to traditional culture and craft cultural industry. Especially, in 2015, Craft Cultural and Industrial Promotion Act was established. So, the local government established the ordinance related to craft, had a high concernment on craft cultural industry, basing on the ordinance, and pushed up with related political project. Starting in 2016 political research of hand craftwork-centered city (handmade city), Jeonju-si pushed up with a proclamatory event called 'Hand Made Work'. Afterward, Jeonju-si opened Jeonju Craftwork Exhibition Hall again in December, 2018, and constructed a platform for craft invigoration.
In Jeonju, craft workshop gathered at Jeonju Hanok Village. With the basis of Jeonju Craftwork Exhibition Hall, a Jeonju-si cultural facility, located at Jeonju Hanok Village in 2002, craft workshops started to establish themselves at Hanok Village step by step. Hanok Village Craft Cultural Festival held at Jeonju Craftwork Exhibition Hall for the first time in 2007 helped the current 'Hanok Village Cultural Market' open. Afterward, manufacturers or activists related to Jeonju craft started to act at Hanok Village. At the time, there were 2~3 individual workshops. In 2014, there were about 90 workshops, and now about 40 workshops, where activists manufacture and sell craftworks. Craft workshops changed together with Hanok Village for 19 years the begining of 2000s to now. The quantity of Craft workshops has decreased for many causes, but the biggest cause is Hanbok rental shops which rapidly incleased in 2016. Hanbok rental shops dominated local businesses, and craft workers couldn't but be expelled. Soome workshops dominated at Jeonju Hanok Village moved to Youth Mall at Nambu Market. After Seohak Art Village established itself at Seohak-dong over Jeonju Stream, now about 10 workshops established themselves. At Dongmun Street some workshops established themselves, when 'Baram Path', a civil base, established itself, but now the space is vacant. Now 14 craft workshops are operated when Korea Traditional Art Hall opened at Gyeongwon-dong in 2015. Recently, Jeonju Hand Craftwork Social Cooperative, centered on hand craftworks, acting on city recycling project establishes itself at old Okseong Art Center. In the course, the craft workshops which gathered at Jeonju Hanok Village was expanded step by step, became a base, and gathered in larger areas.
The diversification of income was a indispensable factor of most craftwork manufacturers in craft invigoration. Manufacturers have to consider effective manufacture policy, adhering a unique manufacture policy of hand craftworks in invigorating craftwork manufacture, and have to consider the policy in many ways. The outcome of co-brand invigoration, made through 'One Thousand Year Jeonju Masterpiece All-Brand Project', pushed up with by Jeonju-si is not so big fragmentally, but its implication is big. In addition, now we have to research personal brands of one-person business craftwork manufacturer.
This study paid attention on understanding the field in quality rather than on analyzing theoretical analysis. This study helps understand the craft invigoration of Hanok Village, but has a limitation in the analysis of theory and in the presentation of invigoration model. We have to expand research in such areas. These points are insufficient in qualitative research. If these researches are added about these points, the researches will be helpful to understanding the process and effect of the policy to invigorate craft.

Key Words : craft invigoration, craft cultural industry, Jeonju Hanok Village, craft workshop, brand

목차 (Table of Contents)

• 제1장 서론
• 1. 목적과 배경
• 2. 선행연구검토
• 3. 연구내용
• 4. 연구방법
• 제2장 국가와 전주시의 활성화 전략
• 1. 국가의 공예활성화 전략
• 1) 전통문화 정책의 활성화
• 2) 공예문화산업진흥정책 추진의 흐름
• 3) 공예문화산업진흥법 제정과 추진계획
• 2. 전주시의 공예활성화 전략
• 1) 수공예중심도시 구현을 위한 현황 및 기반분석
• 2) 수공예중심도시 구현을 위한 추진방향과 전략
• 3) 공예소비 확대 전략
• 제3장 전주한옥마을 공방과 공예활성화
• 1. 설립과정
• 1) 공방설립 시기 전주시의 전통문화도시 조성
• 2) 공방설립과 한옥마을 환경의 변화
• 2. 전주한옥마을 공방 운영
• 1) 무형문화재(기능장)의 공방
• 2) 생활공예 생산자의 공방
• 3. 공예활성화를 위한 활동
• 제4장 전주공예품전시관과 공예활성화
• 1. 설립과정
• 1) 설립의 필요성 논의
• 2) 전주공예품전시관의 설립
• 2. 전주공예품전시관 운영
• 1) 민간위탁운영
• 2) 전주시 출연기관의 운영
• 3. 공예활성화를 위한 활동
• 1) 민간위탁에서의 공예활성화
• 2) 직영에서의 공예활성화
• 제5장 공예활성화의 영향
• 1. 수입의 다변화
• 2. 생산의 활성화
• 3. 브랜드 활성화
• 4. 소비 활성화
• 제6장 결론
• 1. 전주시의 전략
• 2. 공예활성화 활동
• 3. 공예활성화의 영향
• 4. 활성화와 그 한계
• 5. 연구의 한계 및 과제
• 참고문헌