프랜차이즈 조직에서 가맹점 성과에 영향을 주는 가맹본부 효과-다수준 분석- = Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis

다국어 초록 (Multilingual Abstract)

This study is a multi-level analysis of the effect that fanshisors have on the performance of franchisees. Data were collected from 85 franchisors and 307 franchisees. Hierarchical Linear Model analysis indicated that at the franchisee level organizational commitment was positively related to performance while at the franchieor level experience, entrepreneurial orientation and relational governance were positively related to the franchisee's performance. Moreover, the franchisor attributes proved tomoderate on the relationship between the franchisee attributes and performance. The results contribute to franchise literature by applying a mult-ilevel perspective and empirically demonstrating the effects of franchisors' on franchisee's performance.

참고문헌 (Reference)

1 이상규, "프랜차이즈 조직에서 관계적 지배구조와계약적 지배구조의 차이" 한국관광.레저학회 20 (20): 239-257, 2008

2 김응수, "프랜차이즈 시스템내 가맹본부의 생존요인 분석" 한국경영학회 35 (35): 1589-1614, 2006

3 김석출, "프랜차이즈 가맹점의 성과 결정요인에 관한 연구: -베이커리를 중심으로-" 한국외식경영학회 11 (11): 79-100, 2008

4 박정, "우리나라 고등학생의 수학성취도에 미치는교육 맥락 변인의 연도별 효과 분석(2003~2005)" 한국교육평가학회 20 (20): 103-124, 2007

5 윤지환, "외식 프랜차이즈 경쟁력 증진을 위한 프랜차이즈 비용구조 전략" 한국외식경영학회 7 (7): 83-100, 2004

6 Stopford, J, "corporate entrepreneurship" 15 : 521-536, 1994

7 Huselid, J. F, "Worker control and attachment to the firm" 95 : 549-591, 1991

8 Falbe, C. M, "The effect of organizational context on entrepreneurial strategies in Franchising" 14 : 125-145, 1998

9 Macneil.I.R, "The New Social Contract: An Inquiry into Modern Contractual Relations" Yale University Press 1980

10 Kaufmann, P. J, "Standardization and Adaptation in Business Format Franchising" 14 (14): 69-85, 1999

11 Roh,Y.S, "Size, growth rate and risk sharing as the determinants of propensity to franchise in chain restaurants" 21 : 43-56, 2002

12 James, L. R, "Rwg ; an assessment of within group inter-rater agreement" 78 : 306-309, 1993

13 Zaheer, A, "Relational Governance as an Interorganizational Strategy: An Empirical Test of the Role of Trust in Economic Exchange" 16 (16): 373-392, 1995

14 Kaufmann, P. J, "Relational Exchange Norms, Perceptions of Unfairness, and Retained Hostility in Commercial Litigation" 32 (32): 534-552, 1998

15 De Clercq, Dirk, "Organizational commitment in Mexican small and midium-size firms; the role of work status, organizational climate and entrepreneurial orientation" 45 (45): 467-490, 2007

16 Shane, S. A, "New firm survival; Institutional explanations for new franchisor morality" 45 (45): 142-154, 1999

17 Kozlowski, S. W, "Multilevel theory, research, and methods in organizations; Foundations, extensions, and new directions" Jossey-Bass 2000

18 Klein, K. J, "Multilevel theory, research, and methods in organizations; Foundations, extensions, and new directions" Jossey-Bass 2000

19 Shane,S.A, "Hybrid Organizational Arrangements and Their Implications for Firm Growth and Survival; A Study of New Franchisors" 39 (39): 216-34, 1996

20 Chan,D, "Functional relations among construct in the same content domain at different level of analysis: A typology of composition model" 83 : 234-246, 1998

21 Knight,R.M, "Franchising from the Franchisor and Franchisee Points of View" 24 (24): 8-15, 1986

22 Bradach,J.L, "Franchise Organization" Harvard Business School Press. 1998

23 Shane, "Factors for new franchise success" 39 (39): 43-49, 1998

24 Pazanti, I, "Examining Control and Autonomy in the Franchisor-Franchisee Relationship" 21 (21): 131-159, 2003

25 Lee, Yikuan, "Enhancing alliance performance; the effects of contractual-based versus relational-based governance" 34 (34): 896-905, 2006

26 Mowday, R. T, "Employee -organization linkages" Academic Press. 1982

27 Srinivasan,Raji, "Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains" 70 (70): 2006

28 Cochet, O, "Conceptualizing on Franchisee Autonomy: Relational Forms of Governance as controls in Idiosysncratic Franchise Dyads" 46 (46): 50-67, 2008

29 Lumpkin, G, "Clarifying the entrepreneurial construct and linkage it to performance" 21 : 135-154, 1996

30 Hoffmann, D, "An overview of the logic and rationale of hierarchical linear models" 23 : 116-129, 1997

31 Mathieu, J. E, "A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment" 108 (108): 1990

32 Roath, A. S, "A conceptual Framework of Relational Governance in Foreign Distribitor Relationship" 11 : 1-16, 2002