중국 틱톡의 아동 애니메이션 숏폼 동영상 콘텐츠 분석 －<아기 호랑이(BabyTiger)>를 중심으로 = Analysis on the Content of Chinese Children Animation Video Clips on Tiktok: A Case Study on Baby Tiger

다국어 초록 (Multilingual Abstract)

As a world-renowned social media platform, Tiktok has become a significant carrier for children animation video clips. The study on the content of popular children animation clips on Tiktok is conducive to analyzing the recognized direction for children cultivation. The author first analyzed the uploaders of children animation video clips on Tiktok, focusing on the verified business accounts and their number of works, likes, and followers. Then, the author selected Baby Tiger(with over 24 million likes) as the research case, and classified the clips according to the topics and analyzed their contents. Finally, an in-depth interpretation was made from three aspects: content, form and communication through Tiktok.
The study shows that the children animation video clips on Tiktok, represented by Baby Tiger, aims to set up an idealized child image, a well-behaved child who puts safety first and is fond to exploring the unknown world. Since the choice of animation video clips is in the hands of parents, mainly mothers, so the clips tend to build a well-behaved child image to meet the expectations of adults through creating interesting contents, attracting the audience with IP animation images, and targeted pushing by the unique algorithm of Tiktok.