2000 년 미국대통령 선거후보의 Baton 신호 고찰

다국어 초록 (Multilingual Abstract)

The Year 2000 presidential election in the United States was a duel between the crown princes. On the one hand, it was revenge of a defeated father, and on the other hand, it was a display to the United States voters of strategy that differentiated a candidate from the current president who is "a good president, yet a bad person." The election was "twenty-first-century-like," costing about three billion dollars and resulting in voting participation rates in the fifties. As a result, viewed from the moral, ethical, intellectual value system, this election gave rise to an electoral tradition of turning and election into an event boisterously, created by postmodern showmanship. Therefore, the timing of political directing did not match that of the mass media, and in reexamining the "big bang," this election showed the reality of the clash of public confidence between the machine and the man in American culture. Accordingly, this election was conducted in the style of visual age where the success and failure of the election depended on the ability of each candidate`s camp to manage the image, and to develop and direct the gestures and the body language--especially the hand sign(baton signs). This paper focuses on the creation of the sign sequences by the Bush camp and the poorness of hand sign by Gore. Thus, the paper addresses how the strategy of a visual even should be presented and studied in the future.