A strategic research for the current situation and flexible use of chinese calligraphy industry

다국어 초록 (Multilingual Abstract)

This article is divided into five parts: Overview of calligraphy and calligraphy industry; the history and background of calligraphy industry; analysis of the existing problems of calligraphy industry; proposal of calligraphy industrial structure strategy and developing direction; conclusion of practical significance, artistic value and social value of calligraphy industrialization. The demand and supply circulation System of Calligraphy industry consists of the production, promotion, marketing, and receive. Calligraphy industry has pursuit of cultural performance, quality, integrity, efficiency (social and economic); The operating characteristics of market in calligraphy industrial system are legality, standard and order. Calligraphy industrialization goal is to make the art of calligraphy maximize their social value. Calligraphy industry forms a standardized, systematic, market-oriented art industrial system through the rational allocation and regularity Operation of production, marketing, distribution, consumption, various aspects of the service. This system makes the art of calligraphy in the contemporary achieving new upgrade, and also it can makes it get social and economic benefits as well as a wide range of social influence. Calligraphy industrialization has great significance in not only the development and improvement, popularization and promotion for the calligraphy, but also the calligraphy going to international, and promoting the process of China's cultural industry, etc.