Background Growing demand for in-vehicle infotainment, electrification, and autonomous cars is driving a drastic change in interior design parts and formal features. The present study aims to investigate empirical evidence in this conversion using aut...
Background Growing demand for in-vehicle infotainment, electrification, and autonomous cars is driving a drastic change in interior design parts and formal features. The present study aims to investigate empirical evidence in this conversion using automobile interior design patents and discuss issues associated with the design classification system.
Methods First, two experts in the field of automobile design and design patents conducted a comparative analysis between practical interior parts and Locarno classification, an international classification system for design patents(LOC). Second, using 296 US automobile interior design patents applied by ten global automobile manufacturers, a quantitative and qualitative data analysis was conducted to examine the emerging trends in interior design and design strategies for each company.
Results First, we found that the current Locarno classification system needs to be revised to satisfy its practical demands for searching for or investigating automotive interior design parts. Our proposed hierarchical automobile interior design classification(3 levels, 15 areas) might have the potential to be discussed for further uses in design patent application and examination stages. In addition, the empirical study demonstrated that each company has been pertaining interior design strategies(Group 1, BMW, Geely, and Lucid focusing on a graphical user interface(LOC 14-04); Group 2 Volkswagen and Tesla focusing on automobile parts(LOC 12-16).
Conclusion This study suggested a new classification for more practical use of design trend analysis and responding to the interior design convergence triggered by upcoming advanced technologies.