텍스트의 변화 : 산업과 관객의 상호텍스트적 관계

다국어 초록 (Multilingual Abstract)

In this paper, I have attempted to assess changes in the texts produced by the Korean film industry. Film texts in recent years increasingly feature female characters who resist conventional gender roles. That is, alternative and even subversive images of women's desires have become more widespread recently, with the writings on the films 〈sassy girl〉 and 〈my wife is a gangster〉 generating perhaps the most attention.
I ask how and why images of feminine power and desire become marketable products in the increasingly competitive field of film industry. In this study, I show how the changing structure of the film industry accommodate, nurture, and even benefit from the circulation of transgressive images of feminine desire. I also ask in what ways textual change has then had reciprocal effects on the film industry and the audience. These questions have Jed me to investigate the actual forces at work in the film industry and their intertextual relations to symbol creators and the audience.
The overall conclusion I make from this paper is that the ownership of the film industry does not necessarily guarantees its control of text. 111is is because cultural conditions are always shifting and unstable. Consequently, the film industry has to meet the needs of the audience in order to secure its profit. The condition, in tum, creates space in which film can serve as a site for reimagining social relations during periods of cultural and political change. It also leads us to rethink the assumptions about its homogenizing power, making us instead explore this terrain as a site of contest, and a productive space within civil society.

목차 (Table of Contents)

• 영화산업: 문화와 산업의 복합체
• 텍스트의 변화와 산업전략
• 영화시장의 분절화
• 장르변화와 텍스트의 차별화
• 텍스트 변화와 관객
• 텍스트의 변화: 산업과 관객의 산물
• 참고문헌