한국의 국가이미지 제고활동 현황과 인식에 관한 연구 = A Study on the National Image Raising Activity and Recognition in Korea

다국어 초록 (Multilingual Abstract)

National image is formed not all the information and experience about a country but part of it. Therefore many country try to develope and inform the symbol which represent their own country, and form a positive national image for its benefit. And, national image forming process can be explained by three routes. That is organization contact route, personal contact route, text contact route. Organization contact route indicate a case that national image is formed by interchange among major organizations like the government, government affiliated organization, international organization and so on. Personal contact route indicate a case that national image is formed by the travel, interpersonal contact, product or service. Text contact route indicate a case that national image is formed by media like book, newspaper, broadcasting, internet, pamphlet, and so on. In case of korea, the government and government affiliated organization do various activities to raise korea national image. Through the organization contact route, korea government, especially ministry of finance and economy, ministry of foreign affairs and trade, ministry of culture & tourism, government information agency, concentrate their activities on cultural and economical interchanged with foreign government and international organization to keep a good relationship. And government affiliated organization like Korea Foundation, Overseas Koreans Foundation, Korea International Cooperation Agency, Korea National Tourism Organization concentrate their activities on the supporting overseas koreanology, benefit of overseas koreans, foreign aid, public relations and so on. But, the operation of these national image elation activities in government and government affiliated organization is so dispersal that low efficiency is frequently pointed out as a problem. Thus, it is very important to organize the cooperation system among the ministries to elude the duplication of national image raising activities. Through the personal contact route, government and government affiliated organization perform various interchange to scholar, opinion leader, youth. But, it seems relatively insufficient to interchange with the foreign pressmen, economist, artist. Through text contact route, korea government and government affiliated organization publish their policy, work, information about korea in book, pamphlet, internet, visual materials and so on. Ministry of culture & tourism and government information agency perform korea national image raising activities by arirang TV, radio broadcasting for foreign people who live in korea, and advertising activity. Also, they serve information by internet about their work, tourism, korean. And, specialist who work in national image raising division thought that korea national image get better from negative image to positive image. But they pointed out many problems which korea have to improve such as social disorder, irrational thinking. And they suggested that korea government, government affiliated organization and citizen group have to make a tight cooperation system to elate korea national image and do various activities persistently in the long term. In recent day, korea try to build a positive national image to be an advanced country. This is because national image is getting more important criteria to judge about a country. Therefore, korea have to expand various work under more systematic strategy for national image improvement.