대학생들의 관광행태에 따른 관광수요 증대 방안 = The implications on the ways to improve the demand of tourism by an analysis of tourism behaviour in university students

다국어 초록 (Multilingual Abstract)

The aim of this research is to find the ways to improve the demand of tourism by an analysis on the image and characteristic of tourism behaviour in university students.
Surveys were conducted to reveal image and tourism behaviour on cave-resource tourism in university students who had an experience on cave-resort tour. 197 reliable surveys were utilised for this research.
Cognitive image was the most important element in cave-resort tour and tourists have a preference for family-based tourism.
It is thus required to development the programs to boost the demand of cave-resort tourism, for example the development of event-based programs such as special experience, extracurricular work, and field research.
This research found the low utilisation of internet for the information of tourism in university students, it si thus beneficiary for local government and tourist agents to debelop new styled internet-contents and 3D visualisation, and also it must be helpful to urilise internet search(engine) firms or internet-site related firms for the increase of local tourism demand.
In addition, it is also important to support the comfortable and pleasant sight-seeing environment with reducing unneccessary artifical facilities in cave-resort.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 관광지 이미지 및 인지도
• Ⅲ. 관광행태적 특성
• Ⅳ. 결론
• <참고문헌>