Research on Key Success Factors of Blockchain Adoption Intention in Cold Chain Logistics Industry : Empirical Evidence Based on the TOE Framework

목차 (Table of Contents)

• Ⅰ. Introduction 1
• 1.1 Research background 1
• 1.2 Research questions 4
• 1.3 Research methods 6
• 1.4 Research Significance 9
• 1.5 Technical Route and Thesis Structure 11
• Ⅱ. Literature Review 16
• 2.1 Blockchain technology 16
• 2.2 Blockchain Technology Applications in the Logistics Sector 21
• 2.3 Technology adoption intention model 24
• 2.4 Overview of blockchain technology application adoption intention 29
• Ⅲ. Research Status 33
• 3.1 Current Status of Blockchain Technology Development 33
• 3.2 Current Status of Cold Chain Logistics 37
• Ⅳ. Theoretical Framework and Research Hypotheses 44
• 4.1Formulation of the Research Problem 44
• 4.2 Theoretical Framework 45
• 4.3 Research Hypotheses 46
• Ⅴ. Research design 54
• 5.1 Research Design Pathway 54
• 5.1.1 Research Design Methods 54
• 5.1.2 Questionnaire design principles 55
• 5.1.3 Research methods 56
• 5.2 Questionnaire design process 59
• 5.2.1 Clarify the Connotation of Variables 59
• 5.2.2 Collection and Selection of Variable Scales 59
• 5.2.3 Designing the Initial Survey Questionnaire 60
• 5.2.4 Overall Questionnaire Design 60
• 5.2.5 Pilot Testing and Small-Scale Survey 60
• 5.2.6 Finalization and Distribution of the Questionnaire 61
• 5.3 Measurement of Variables 61
• Ⅵ. Empirical analysis 65
• 6.1 Sample and Data Collection 65
• 6.1.1 Selection of Study Subjects 66
• 6.1.2 Selection of Research Topic 66
• 6.1.3 Descriptive Statistics of Sample Data 68
• 6.2 Reliability and Validity 69
• 6.2.1 Reliability Analysis 70
• 6.2.2 Validity Analysis 70
• 6.3 Structural model analysis 73
• 6.4 Direct effect test 76
• 6.5 Mediating effect test 77
• 6.6 Testing the Moderating tEffect of EST 80
• 6.6.1 Introduction to Moderating Effects 80
• 6.6.2 Data Analysis Results 80
• 6.6.3 Analysis of Moderating Effects 81
• Ⅶ. In-depth interviews with experts 82
• 7.1 Overview of indepth interviews 82
• 7.2 Interview subjects and interview questions 83
• 7.3 In-depth interview results 86
• Ⅷ. Discussion 90
• 8.1 Discussion of empirical analysis results 90
• 8.2 Discussion of interviews and empirical results 92
• Ⅸ. Conclusion 96
• 9.1 Theoretical Contributions 96
• 9.2 Practical significance and policy impact 97
• 9.3 Limitations and future research 99
• References 101
• Appendix A 119
• Appendix B 126
• ACKNOWLEDGEMENTS 129
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