블루오션 신제품개발 전략에 관한 실증연구 = An Empirical Study on the Blue Ocean New Product Development Strategy

다국어 초록 (Multilingual Abstract)

Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

참고문헌 (Reference)

1 김영배, "환경인식 및 성과차이 우리나라 건강보조 식품산업에 대한 탐색적 연구”" 85-105, 19941994

2 김지대, "조직문화가 신제품개발 관리에 미치는 영향" 36 (36): 133-157, 2007

3 김홍범, "신제품의 시장성과 및 결정요인" 1987

4 김지대, "신제품개발 전략의 유형과 성과에 관한 연구" 21 (21): 11-46, 1996

5 김지대, "소기업과 대기업의 신제품개발 성공요인에 관한 비교연구" 10 (10): 147-182, 1999

6 기타오카 도시아키, "삼성이 두렵다" 2006

7 배종태, "개발도상국의 기술내재화과정 기술선택요인 및 학습성과 분석" 1987

8 "and performance in a rapidly developing country Academy of Management Journal" 802-827, 1988

9 Porter, M. E, "What is Strategy?" Harvard Business Review 1996

10 "Value innovation: a leap into the blue ocean" 26 (26): 22-28, 2005b

11 "Value Innovation: The Strategic Logic of High Growth" Harvard Business Review, January-February 103-112, 1997a

12 Daft, "Toward a model of organizations as interpretation systems Academy of Management Review" 284-295, 1984

13 "Tipping point leadership" 61-69, 2003

14 Skinner, W, "Three yards and a cloud of dust: industrial management at century end" 5 : 15-24, 1996

15 Song, M. and M. M. Montoya-Weiss, "The effect of perceived technological uncertainty on Japanese new product development" 44 (44): 61-80, 2001

16 Nakayama, T, "The Keisho of development technology: The case of the Japanese aircraft industry" 14 : 393-405, 1997

17 "The Impact of Product Innovativeness on Performance Journal of Product Innovation Management" 240-251, 1991

18 Clark, "The Effect of Parts Strategy and Supplier Involvement on Product Development" 1247-1263, 1989

19 Hamel, "The Core Competence of the Corporation" 79-91, 1990

20 Schilling, M. A, "Technological lockout: An integrative model of the economic and strategic factors driving technology success and failure" 23 (23): 267-284, 1998

21 Tatikonda, M, "Successful execution of product development projects: Balancing firmness and flexibility in the innovation process" 18 : 401-425, 2000

22 "Strategy, value innovation, and knowledge economy" 41-54, 1999b

23 I, "Strategies for a technology-based business" (v) : 71-83, 1967

24 Cooper, "Strategic responses to technological threats" 61-79, 1976

25 Bourgeois, "Strategic decision processes in high velocity environments Four cases in the microcomputer industry" 816-835, 1988

26 Atuahene-Gima, K, "Strategic decision comprehenesiveness and new product development outcomes in new technology ventures" 47 (47): 583-597, 2004

27 Chen, M. J, "Speed, Stealth, and Selective Attack: How Small Firms Differ From Large Firms in Competitive Behavior" 38 (38): 453-482, 1995

28 Brown, S. L, "Product development: Past research, present findings, and future directions" 20 (20): 343-378, 1995

29 "Product development decisions: A review of the literature" 47 (47): 1-21, 2001

30 Pavia, "Product Growth Strategies in Young High-Technology Firms Journal of Product Innovation Management" 297-309, 1990

31 "Procedural justice, strategic decision making, and the knowledge economy" 19 : 323-338, 1998

32 "Procedural justice and managers' in-role and extra-role behavior: The case of the multinational" 42 (42): 499-515, 1996

33 "Patterns in strategy formulation" 934-948, 1978

34 "New Product Strategy in Small Technology-Based Firms" 806-821, 1986

35 Booz, "New Product Management for the 1980's" 1982

36 "National culture and new product development: An integrative review" 61-72, 1996

37 "Mutivariate data analysis, Fith Edition" New Jersey: Prentice-Hall 1998

38 "Market-oriented Product Innovation at Hoyang Polaris and Jotul" tech (tech): 249-254, 1988

39 "Manufacturing to Strategy: At the Intersection of Two Paradigm Shifts" 5 (5): 25-41, 1996

40 "Knowing a winning business idea when you see one" 129-138, 2000

41 Ali, "Journal of Product Innovation Management" Pioneering versus incremental innovation 46-61, 1994

42 Cooper, "Journal of Product Innovation" 151-164, 1984b

43 "Issues and opportunities in new product development: An introduction to the special issue" 34 : 1-12, 1997

44 "Integrated product development practices and competitive capabilities: the effects of uncertainty, equivocality, and platform strategy" 20 : 331-355, 2002

45 "Innovation strategy of local pharmaceutical firms in Korea" 29-44, 1989

46 A, "Information processing as an integrating concept in organizational design Academy of Management Review" 613-624, 1978

47 Cooper, "How New Product Strategies Impact on Performance Journal of Product Innovation" 5-18, 1984a

48 "From experience: How Canon and Sony drive product innovation through networking and application-focused R&D" 14 : 288-295, 1997

49 Zien, K. A, "From experience: Dreams to market-crafting a culture of innovation" 14 : 274-287, 1997

50 "From experience: Dreams to market-crafting a culture of innovation" 14 : 274-287, 1997

51 "Fair process: managing in the knowledge economy" Harvard Business Review, July-August 103-112, 1997b

52 "Factors Influencing New Product Success and Failure in Small Entrepreneurial High-Technology Electronics Firms Journal of Product Innovation Management" 418-432, 1994

53 "Executive Summary of the 1994 U" Boston University 1994

54 "Evolutionary trajectories in petroleum firm R&D" 1720-1247, 1994

55 "Dynamic capabilities and strategic management" 18 (18): 509-533, 1997

56 Dean, T. J, "Differences in Large and Small Firm Responses to Environmental Context: Strategic Implications from a Comparative Analysis of Business Formations" 19 : 709-728, 1998

57 "Determinants of New Product Performance Journal of Product Innovation Management" 397-417, 1994

58 Urban, "Design and Marketing of New Products" Prentice-Hall 1993

59 "Creating new market space" 83-93, 1999a

60 Campbell, "Convergent and discriminant validity by the multitrait-multimethod matrix" 81-105, 1959

61 "Contingent Product Design and Marketing Strategies Influencing New Product Success and Failure in U.S. and Japanese Electronics Firms" 14 : 21-34, 1997

62 Bozarth, C, "Configurations in manufacturing strategy: A review and directions for future research" 16 : 257-270, 1998

63 "Business environment, operations strategy, and performance: An empirical study of Singapore manufacturers" 13 : 99-115, 1995

64 "Blue ocean strategy" Boston: Harvard Business School Press 2005a

65 Cooper, R. G, "Benchmarking best NPD practices-I＂ Research Technology Management" 47 (47): 2004a

66 Cooper, R. G, "Benchmarking best NPD practices-II" 47 (47): 2004b

67 "Appropriating the returns from Industrial R&D Brookings Papers on Economic activity" 783-820, 1987

68 "An empirical study on the correlation between the knowledge management method and new product development strategy on product performance in Taiwan's industries" 25 : 637-644, 2005

69 "An Analysis of Factors Influencing the Utilization of Contract Research in a Developing Country" 174-196, 1980

70 "Ambidextrous organizations: managing evolutionary and revolutionary change" 38 (38): 8-30, 1996

71 "A theory of formal conceptual definitions: Developing theory-building measurement instruments" 22 : 629-650, 2004

72 Doty, "A test of two configurational theories Academy of Management Journal" 1196-1250, 1993

73 "A resource-based view of the firms" 171-180, 1984

74 "A paradox in managing new product development" 111-125, 1992

75 No, "A Meta-Analysis of Effects of Determinants and Moderators Academy of Management Journal" 555-590, 1991