The Adoption of E-Commerce for the SMEs development in Myanmar, 2015 : Lessons learned from South Korea and Thailand

다국어 초록 (Multilingual Abstract)

Small & Medium Enterprises(SMEs) are the backbone of the country economy almost every country across the globe but especially in developing countries. Myanmar is one of the least developing countries in South East Asia and mainly based on agriculture sector. SMEs play the vital role in contribution to national economy in Myanmar. The role of ICT is very crucial in current globalization era. ICTs are very useful not only to access information globally but also as an important mechanism in people daily life. E-Commerce becomes popular and success method across the globe to achieve businesses effectively of SMEs with low establishment cost.
Inadequate access to financing, limited market access, skilled labor & skilled experts, poor market access are the most common difficult problems that faced by Myanmar SMEs according to my survey result. There is no doubt that e-Commerce is more effective than traditional commerce not only to access market globally but also to reduce operation cost. In this connection, the implication of e-Commerce for Myanmar SMEs creates the competitive advantages business society with new trend.
This paper aims to present to implement e-Commerce system for SMEs growth and competitive advantages in Myanmar. For this purpose, its study describes the importance role of SMEs in Myanmar and their difficulties for development. It highlight the vital role of adoption ICT as main driver for the development of SMEs and suggests adopting e-Commerce system for the development SMEs with government supports. It also proposes to modify the necessary legal framework for e-Commerce. It also analyzes the cases of two countries and their critical success factors of e-Commerce implementation in South Korean, one of the Asian Tigers and Thailand, one of Myanmar’s neighbor countries. The outcome of this study is to observe the success experiences of the implementation of e-Commerce for SMEs in two countries and to propose and adopt the good practices of e-Commerce implication to elevate the SMEs sector including the entrepreneurs and start-up businesses’ development in Myanmar.

목차 (Table of Contents)

• Abstract I
• ACKNOWLEDGEMENT III
• List of Tables VII
• List of Figures VIII
• Acronyms IX
• I. INTRODUCTION 1
• 1.1 Background of Study 1
• 1.2 Problem Statement 2
• 1.3 Objectives of Study 4
• 1.4 Research Question 5
• 1.5 Rationale of Study 5
• 1.6 Outline of Thesis 6
• II. LITERATURE REVIEW 7
• 2.1 E-Commerce: Definition and Main Concepts 7
• 2.2 Overview of Global E-Commerce 7
• 2.3 E-Commerce Vs E-Business 8
• 2.4 Types of E-Commerce 9
• 2.5 E-Commerce in developed countries Vs E-Commerce in developing Countries 10
• 2.6 E-Commerce in South East Asia 12
• 2.7 SMEs and Economic Growth 13
• III. RESEARCH DESIGN AND METHOD 14
• IV. COUNTRY PROFILE 15
• 4.1 Country Profile of Myanmar 15
• 4.2 SMEs in Myanmar 16
• 4.3 Current ICT Infrastructure in Myanmar 17
• 4.4 legal framework for e-Commerce in Myanmar 21
• 4.5 Small and Medium Enterprises and e-Commerce in Myanmar 22
• V. CASES STUDY 24
• 5.1 South Korea 24
• 5.2 SMEs in Korea 24
• 5.3 ICT infrastructure status in Korea 26
• 5.4 ICT industry 30
• 5.5 E-government 31
• 5.6 Legal Framework for E-commerce 31
• 5.7 Small and Medium Enterprises and the role of e-commerce in South Korea 35
• 5.8 Thailand 39
• 5.9 SME in Thailand 39
• 5.10 ICT Infrastructure status in Thailand 41
• 5.11 Legal framework for e-Commerce 43
• 5.12 SME & the role of E-Commerce in Thailand 44
• VI. CASE STUDY AND SURVEY ANALYSIS AND RESULT 49
• 6.1 Analysis of South Korea 49
• 6.2 Analysis of Thailand 52
• 6.3 Data Collection and Analysis of adoption of e-Commerce in Myanmar for the Development of SMEs and Entrepreneur 54
• 6.3.1 Part One : Personnel Information 56
• 6.3.2 Part Two: The most difficult obstacles that faced by SMEs 57
• 6.3.3 Part Three: Financing Condition of SMEs and start-up businesses 59
• 6.3.4 Part Four: The level of confidence for their competitiveness for AEC and AFTA 60
• 6.3.5 Opinions, Awareness and Suggestions on e-Commerce System 61
• 6.3.7 Analysis of the potential of e-Commerce by testing with Sample B2C e-Commerce (online shop) on social network 64
• 6.4 SWOT Analysis for Myanmar 68
• 6.4.1 Strengths 68
• 6.4.2 Weaknesses 69
• 6.4.3 Opportunities 70
• 6.4.4 Threats 70
• 6.5 Challenges to Improve e-Commerce in Myanmar 71
• 6.6 Comparison Analysis 72
• 6.7 Finding 74
• 6.7.1 South Korea 75
• 6.7.2 Thailand 76
• 6.7.3 Myanmar 77
• VII. DISCUSSION, RECOMMENDATION AND FUTURE STUDY 79
• 7.1 Discussion 79
• 7.2 Recommendation (Strategy for Myanmar) 79
• 7.3 Future Study 81
• VIII. CONCLUSION 83
• IX. REFERENCES 85
• Appendix I : Survey Questionnaires 90
• Appendix II : The Survey Result 97